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"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
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Exlpore more Purpose quotes
"All pursuits are pointless and fruitless unless and until love and compassion are found and then are the foundation and destination of all you do."
"Some of us fast so that we can have less discomfort in life. The reason is not far-fetched - God is not interested in your comfort. He is more interested in your purpose."
"The purpose of your life is to find your ultimate purpose that makes you happy. Then commit to it wholeheartedly."
"Work is created to be an instrument through which you release your potential."
"To live intentionally implies that it is not going to be always convenient but it is what will take you to significance if you do not give up."
"I'm not asking you to come reverently or unquestioningly; I'm not asking you to be politically correct or cast aside your sense of humor (please God you have one). This isn't a popularity contest, it's not the moral Olympics, and it's not church. But it's Writing, damn it, not washing the car or putting on eyeliner. If you can take it seriously, we can do business. If you can't or won't, it's time for you to close the book and do something else. Wash the car, maybe."
"Everybody can do something. Anyone can do anything, but, it takes an understanding of real freedom to know do's and don'ts and the essence of do's and don'ts'. Nobility knows rules, nobility understands rules, and nobility recognizes the real reasons for staying within the border lines of rules that uphold dignity as a sacred responsibility. Nobility least do things anyhow, anywhere and anytime."
Explore more quotes by Morris Hite
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
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