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"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
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Exlpore more Purpose quotes
"Once You Realize your Purpose in Life, do whatever it Takes within Good means in order to Fulfill your Destiny. This is Your Life, No One can Live it for You. The Journey is Yours."
"You will desperately realise the necessity of casting anchor to somewhere or being chained to someone or something when you are drifting in the emptiness of life!"
"Three conditions are necessary for Penance: contrition, which is sorrow for sin, together with a purpose of amendment; confession of sins without any omission; and satisfaction by means of good works."
"There is a difference between working hard to create a life that truly serves you and working hard to create a life that you've been told you should want."
"Sometimes to submit is to know you have a life worth living for a higher purpose, worth seeing through."
"Life is not about possessions, it is about purpose, perseverance and passion."
"The significance of a man is not in what he attains but rather in what he longs to attain."
Explore more quotes by Morris Hite
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
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