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"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
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"One cannot help feeling that some alternative occupation-lettuce farming, say-would offer somewhat less of a risk of being put to death by installments. Why do you persist in it?Goldeneyes Dactylos shrugged."I'm good at it, he said."
"The purpose of your life is to find your ultimate purpose that makes you happy. Then commit to it wholeheartedly."
"He saw either death or the approach of it everywhere. But his undertaking now occupied him all the more. He had to live his life to the end, until death came. Darkness covered everything for him; but precisely because of this darkness he felt that his undertaking was the only guiding thread in this darkness, and he seized it and held on to it with all his remaining strength."
"It is important that any value you add to yourself should be converted to tangible products that could benefit humanity."
"To live in purpose is to understand the moment of conception."
"Your calling multiplies you."
Explore more quotes by Morris Hite
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
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