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"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
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"Failure exists. Yes! Failure exists. Don't expect to meet all your expectations in life; however, expect to do everything you must do to realize your expectations and success. These two things success and failure have in common; they both responds to uncertainty and they are triggered by action."
Author Name
Personal Development
"Like anybody, I would like to have a long life. Longevity has its place. But I'm not concerned about that now. I just want to do God's will."
Author Name
Personal Development
"A great paradox which should God make us understand, we will weep, laugh, wonder and ponder is the paradox of human ignorance."
Author Name
Personal Development
"God has a will for your city, country, neighboring countries, and the whole world."
Author Name
Personal Development
"Your life goal and mission is to find your gift, become what you have been created to be and with your gift serve mankind, promoting advancement and influencing humanity."
Author Name
Personal Development
"Nothing can squelch your fire except turning your back on the thing that fuels it."
Author Name
Personal Development
"One cannot help feeling that some alternative occupation-lettuce farming, say-would offer somewhat less of a risk of being put to death by installments. Why do you persist in it?Goldeneyes Dactylos shrugged."I'm good at it, he said."
Author Name
Personal Development
"Identifying the purpose of your living is more important than creating a family and having children."
Author Name
Personal Development
"It is easy to know your purpose in life, because you choose your purpose in life."
Author Name
Personal Development
"The purpose of your life is to find your ultimate purpose that makes you happy. Then commit to it wholeheartedly."
Author Name
Personal Development
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"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"Advertising moves people toward goods; merchandising moves goods toward people."
People
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
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