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"Now you learn about the greatest tool available to any salesman. I'm going to give you an introduction into something that will help customers recognise the value of your offer all by themselves."
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"Project your "brand to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable-or not."

"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"

"Millions of business people are each constantly forced to choose between their desire to not be a bad person and their desire to be a good business person, that is to say, to make as much money as they possibly can by maximizing their revenue while minimizing the cost of producing whatever it is that they sell."

"There are more temptations in business than in any other sphere of the society."

"Feedbacks are means for brands to look back."

"Go to your business, pleasure, whilst I go to my pleasure, business."
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"The reward for living my life in this manner? An existence like that of a seagull picking up scraps from the back of a fishing boat. Surviving day to day. Nothing left for tomorrow and no idea what tomorrow should be."

"Sometime in the future, when business slumps and there appears to be no solution in sight, you will hear others moaning about and blaming the things that are completely out of their control, wasting hour after hour on elements, which cannot be changed. Meanwhile, you, my boy, you will be focusing your efforts on the only thing that matters. The response which ensures you reach your destination."

"Think about it: if someone had found a way to manipulate human choice and free will " if someone actually had that kind of power " wouldn't it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical."

"I have set my mind to make sure I am prepared to accept success, whatever the trials ahead, whatever the work required."

"You know, I have never met a young man who recognises the true value in this exercise, and yet I have met hundreds of old men who wished someone had shared it with them in their youth."

"Could trying your hardest, but never being quite good enough ever be acceptable to anyone? Is that what your dreams are made of?"

"In short, the difference between you and your doctor is that he has a well-designed reputation and you do not."

"The fact that you wish to become extremely successful must mean that you currently do not see yourself as such. Therefore, you need to change. The question you should be asking is what do you need to become?"
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