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"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."
Standard
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"I have had this view of the optimization of the electrode design for a long time. Historically we went through various phases in the work and eventually worked on large sheets - very large sheets - of palladium."
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Personal Development
"The federal debt in this country is principally of Republican design."
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Personal Development
"Graphic designers judge a cover by its book."
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Personal Development
"It was always my goal to 'up the ante' on good design and rye devoted much of my career to this."
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Personal Development
"Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution."
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Personal Development
"I have yet to learn that I am not designed to carry the burden of men. Rather, I am designed to carry the love of God so that I might soothe the burden of men."
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Personal Development
"Work is designed to be in your own field of calling."
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Personal Development
"I had been impressed by the fact that biological systems were based on molecular machines and that we were learning to design and build these sorts of things."
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Personal Development
"It would be nice to design a real briefcase - you open it up and it's your computer but it also stores your books."
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Personal Development
"Many things difficult to design prove easy to performance."
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Personal Development
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"It's not the tools that you have faith in. Tools are just tools. They work, or they don't work. It's people you have faith in or not."
Trust
"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."
Innovation
"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."
Leadership
"I want to put a ding in the universe."
Creativity
"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."
Success
"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
Business
"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
Leadership
"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
Business
"Everyone here has the sense that right now is one of those moments when we are influencing the future."
Future
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
Innovation
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