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"I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going."
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"To me, living in the present means being aware of your conscious choice to focus on the past, present or future - it is not necessarily having to focus on the present."

"Being president is like being a jackass in a hailstorm. There's nothing to do but to stand there and take it."

"Being a hero is about the shortest-lived profession on earth."

"One cannot be deeply responsive to the world without being saddened very often."

"Your unstoppable nature is becoming and blooming - you simply, are. Go easy."
Explore more quotes by Richard Branson

"I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer."

"We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market."

"The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went."

"The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records."

"The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world."

"Fortunately we're not a public company - we're a private group of companies, and I can do what I want."

"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."

"And obviously, from our own personal point of view, the principal challenge is a personal challenge."

"And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on."
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