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"Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school."
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"The ultimate profit of all businesses should be happiness."
Author Name
Personal Development
"16th century advertisements cannot market 21st century products. Look for what is necessary at the present moment."
Author Name
Personal Development
"If you have ever experienced this type of unprofessional treatment, I doubt you would even consider giving them business in the future. Interrupting, ignoring, patronizing, or antagonizing a customer is like pouring gas on a fire and creates a more explosive situation than the original complaint. Still, it continues to happen every day, costing companies millions in lost revenue."
Author Name
Personal Development
"But my sense in talking to people when I travel is that the film business is not that dissimilar from a lot of other businesses."
Author Name
Personal Development
"My grandfather had a paint store. It's what put my mom through college. Small business is part of my family history."
Author Name
Personal Development
"All those years we'd spent learning these chops, and all those gigs in Germany where you'd play all night, and along comes punk. It has nothing to do with that. A lot of people went out of business."
Author Name
Personal Development
"When you're five years old, and you're running a business that people did not think there was room for, getting attention is not a bad thing. Letting it be known by whatever colorful language is necessary is not a bad thing."
Author Name
Personal Development
"It's really impossible to project ahead even six months in this business."
Author Name
Personal Development
"Every experiment, by multitudes or by individuals, that has a sensual and selfish aim, will fail."
Author Name
Personal Development
"For policy makers interested in using tax policy to stimulate investments or especially to smooth business cycle fluctuations, the results are not promising."
Author Name
Personal Development
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"The first step in exceeding your customer's expectations is to know those expectations."
Customer
"Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser."
Truth
"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."
Difference
"Lives, like money, are spent. What are you buying with yours?"
Money
"One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them."
Positive
"Writing good ads is easy when you have something to say."
Writing
"A visual image in the hand of an artist is merely a tool to trigger a mental image."
Art
"No trade will be made unless they want the thing more than they want their money."
Money
"According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time."
Time
"Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well."
Science
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