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"Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school."
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"The profession of book writing makes horse racing seem like a solid, stable business."
Author Name
Personal Development
"In the business always talk to decision makers only, it will save your time and will get you the deal."
Author Name
Personal Development
"Business is the salt of life."
Author Name
Personal Development
"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."
Author Name
Personal Development
"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."
Author Name
Personal Development
"One of the biggest secrets of success is delegation. Exactly the method Sir Richard Branson uses! If it helped him become a billionaire businessman then it is worth utilizing in your own life/business, etc."
Author Name
Personal Development
"A fair price for oil is whatever you can get plus ten to twenty per cent."
Author Name
Personal Development
"The most successful businesses have leaders that see the correlation between customer service and sales. not as separate departments, but as complimentary components for growth."
Author Name
Personal Development
"No secrecy, no business."
Author Name
Personal Development
"Only in our dreams are we free. The rest of the time we need wages."
Author Name
Personal Development
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"In marketing you must choose between boredom, shouting and seduction. Which do you want?"
Boredom
"Contrary to popular belief, Americans don't hate advertising."
Trust
"The first step in exceeding your customer's expectations is to know those expectations."
Customer
"One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them."
Positive
"Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought."
Man
"You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either."
People
"Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser."
Truth
"Lives, like money, are spent. What are you buying with yours?"
Money
"Words are mere shadows cast by ideas. But the ideas they represent are real."
Creativity
"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."
Difference
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