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"Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing."
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"Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?"
"Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car."
"It's OK to have your eggs in one basket as long as you control what happens to that basket."
"The idea of Tesla is to accelerate sustainable energy, to really make a difference."
"Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand."
"A critical ingredient which binds customers to a brand is trust."
Explore more quotes by Chris Murray
"Most people haven't set themselves any course with regards to their life. They have no idea whether or not they are being blown in any useful direction whatsoever. They are just at the whim of wherever the winds of life take them."
"Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?"
"In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong."
"Sometime in the future, when business slumps and there appears to be no solution in sight, you will hear others moaning about and blaming the things that are completely out of their control, wasting hour after hour on elements, which cannot be changed. Meanwhile, you, my boy, you will be focusing your efforts on the only thing that matters. The response which ensures you reach your destination."
"You should feel so driven to help the world that it would weigh you down if a single person received anything but the best."
"You cannot become something new without putting in the appropriate effort, can you? Just as a seed cannot grow into an ear of corn without the appropriate time, sunlight, water, and care."
"The only time you have is the where and when of right now. There will always be good times, bad times, hard times, and complete disasters. However, there is no other option but to be where you are, when you are. That is a universal truth for everyone. The important thing is how you respond, what you decide to do, and when you decide to do it."
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