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"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
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"We have no authoritative figure, no Walter Cronkite or Edward R. Murrow whom we all listen to and trust to sort out contradictory claims. Instead, the media is splintered into a thousand fragments, each with its own version of reality, each claiming the loyalty of a splintered nation."
"When the name of Gail Wynand became a threat in the publishing world, a group of newspaper owners took him aside-at a city charity affair which all had to attend-and reproached him for what they called hid debasement of the public taste."It is not my function" said Wynand, "to help people preserve a self-respect they haven't got. You give them what they profess to like in public, I give them what they really like. Honesty is the best policy, gentlemen, though not quite in the sense you were taught to belive"."
"In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That's the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe in it."
"The fault I find with our journalism is that it forces us to take an interest in some fresh triviality or other every day, whereas only three or four books in a lifetime give us anything that is of real importance."
"There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why, ninety-five percent of the information that reaches you has already been preselected and paid for."
"I still ask myself why did you watched the film Paranormal Activity the all parts or the film "The VIsit" 2015. Both were home made and not big deal even stupid, you even watch football + you play one game over and over and over, you play stupid games + you watch stupid stuff and after all you still ask yourself why you are stupid. The answer is somewhere here, search it!"
Explore more quotes by Marshall McLuhan
"Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think."
"Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts."
"Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials."
"The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way."
"As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes."
"It is the framework which changes with each new technology and not just the picture within the frame."
"Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness."
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