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"Great companies don`t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something better than their job to work toward, they will motivate themselves to find a new job and you`ll be stuck with whoever`s left."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."

"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."

"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."

"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."

"It's OK to have your eggs in one basket as long as you control what happens to that basket."

"Winning 'Motor Trend' Car of the year is probably the closest thing to winning the Oscar or Emmy of the car industry."

"Concerning Personal Branding and Social Media, Understand that attention came be gained or gamed but trust must be earned."

"Business should never be merely transactional -it should be transformational."
Explore more quotes by Simon Sinek

"The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you'."

"One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process."

"Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do'."

"Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes."

"The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when."

"At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human."

"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe."

"Responsibility is not doing as we are told, that's obedience. Responsibility is doing what is right."

"Leadership is absolutely about inspiring action, but it is also about guarding against mis-action."
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