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"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Standard
Customized
More
"The productivity of work is not the responsibility of the worker but of the manager."
Work
"People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year."
People
"Making good decisions is a crucial skill at every level."
Decision-Making
"There is nothing so useless as doing efficiently that which should not be done at all."
Nothing
"Business, that's easily defined - it's other people's money."
Money
"So much of what we call management consists in making it difficult for people to work."
Work
"Rank does not confer privilege or give power. It imposes responsibility."
Power
"Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window."
Nation
"Unless commitment is made, there are only promises and hopes... but no plans."
Commitment
"Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth."
Wealth
More
"Great brands listen, learn and then leverage."
Author Name
Personal Development
"You can't build a strong personal brand by just posting status updates... people need more than that, they need valuable content, beyond updates and tweets."
Author Name
Personal Development
"A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label."
Author Name
Personal Development
"By establishing a strategic online presence through your website, social media, keywords, meta tags, and Google AdWords, the world may discover your expertise and "beat a path to your door."
Author Name
Personal Development
"Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone."
Author Name
Personal Development
"When you become too predictable you lose your brand's luster."
Author Name
Personal Development
"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."
Author Name
Personal Development
"Marketing without sales is dead."
Author Name
Personal Development
"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."
Author Name
Personal Development
"How people perceive your brand will determine how they will receive your brand."
Author Name
Personal Development
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