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"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
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"In many instances, the words "sell and "influence are completely interchangeable."

"There isn't doubt, what I learn about marketing it's shitty stuff, I like sample I don't like complex... It's not for me and family it's not so rich to аllow such vocabulary and I don't see a future of such vocabulary.As a second I want to say goodbye to GreenHollyWood, probably I won't see him anymore.As a third thanks to the people which were around me and are still friends with me."

"How people perceive your brand will determine how they will receive your brand."

"Attention is a main asset in marketing."

"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."

"The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!"

"When you become too predictable you lose your brand's luster."
Explore more quotes by Peter Drucker

"Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the "naturals," the ones who somehow know how to teach."

"Management by objective works - if you know the objectives. Ninety percent of the time you don't."

"Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window."

"Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'"

"Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information."

"Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands."

"Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got."
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