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Peter Drucker

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

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"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

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Amber Hurdle

"Apple has great marketing, among the best PR and marketing in the world."

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Amber Hurdle

"Marketing is too important to be left to the marketing department."

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Amber Hurdle

"It is no longer a matter of IF you have a personal brand--it is a question of "How is it working for you? Does it best express your intentions, your uniqueness, and your service offering? Is it helping or hindering your progress and success in business?"

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Amber Hurdle

"Marketing is what you do when your product is no good."

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Amber Hurdle

"Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first."

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Amber Hurdle

"His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?"

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Amber Hurdle

"We're obviously going to spend a lot in marketing because we think the product sells itself."

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Amber Hurdle

"And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy."

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Amber Hurdle

"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."

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Amber Hurdle

"It did what all ads are supposed to do: create an anxiety relievable by purchase."

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"The purpose of a business is to create a customer."
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"Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the "naturals," the ones who somehow know how to teach."
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"So much of what we call management consists in making it difficult for people to work."
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"Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window."
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"Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs."
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"Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes."
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"Plans are only good intentions unless they immediately degenerate into hard work."
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"Today knowledge has power. It controls access to opportunity and advancement."
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"Management is doing things right; leadership is doing the right things."
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"Follow effective action with quiet reflection. From the quiet reflection will come even more effective action."
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