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"Knowing how people will use something is essential."
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"I read some, and then visited with people involved in this curious, exciting and somewhat misunderstood sub-culture. I met with a fang maker, who offered to fit me for an exquisite pair."

"Most people never run far enough on their first wind to find out they've got a second."

"People talk about the conscience, but it seems to me one must just bring it up to a certain point and leave it there. You can let your conscience alone if you're nice to the second housemaid."

"Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people."

"Young people have a marvelous faculty of either dying or adapting themselves to circumstances."

"Many people feel their outer self isn't the whole self."

"If you have carefully examined hundred people you met in your life journey, it means that you have read hundred different books! Every person you know is a book; world is full of walking books; some are boring, some are marvellous, some are weak, some are powerful, but they are all useful because they all carry different experiences of different paths!"
Explore more quotes by Donald Norman

"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."

"It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format."

"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."

"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in."

"Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone."

"And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree."
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