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"Knowing how people will use something is essential."
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"The Edge... there is no honest way to explain it because the only people who really know where it is are the ones who have gone over."
"Good-looking people with strong, fluoridated teeth get things handed to them on platters."
"With Google I'm starting to burn out on knowing the answer to everything. People in the year 2020 are going to be nostalgic for the sensation of feeling clueless."
"Most people never run far enough on their first wind to find out they've got a second."
"Many people think they are thinking when they are merely rearranging their prejudices."
"I think the moral majority and religious right have been shrinking and having not quite as loud a voice in America, and all of a sudden people are coming to their own realizations going, 'Joe down the street is gay and he's a great guy.'"
Explore more quotes by Donald Norman
"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in."
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."
"Readers always seem to think that the author has some control over the design of their books."
"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."
"Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone."
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