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Donald Norman

"Knowing how people will use something is essential."

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"Knowing how people will use something is essential."

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Donna Grant

"Often people display a curious respect for a man drunk, rather like the respect of simple races for the insane... There is something awe-inspiring in one who has lost all inhibitions."

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Donna Grant

"The last resort of kings, the cannonball. The last resort of the people, the paving stone."

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Donna Grant

"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

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Donna Grant

"There are bad people who would be less dangerous if they were quite devoid of goodness."

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Donna Grant

"I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal."

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Donna Grant

"There are only two kinds of people who are really fascinating - people who know absolutely everything, and people who know absolutely nothing."

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Donna Grant

"We confess our little faults to persuade people that we have no large ones."

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Donna Grant

"Some people break promises for the pleasure of breaking them."

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Donna Grant

"I do give books as gifts sometimes, when people would rather have one than a new Ferrari."

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Donna Grant

"If something in your writing gives support to people in their lives, that's more than just entertainment-which is what we writers all struggle to do, to touch people."

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Donald Norman
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."
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Donald Norman
"A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?"
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Donald Norman
"Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone."
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Donald Norman
"You won't catch me giving clear lectures."
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Donald Norman
"And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree."
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Donald Norman
"Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done."
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Donald Norman
"The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome."
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Donald Norman
"Everyday people are not very good designers."
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Donald Norman
"User-centered design means working with your users all throughout the project."
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Donald Norman
"I prefer design by experts - by people who know what they are doing."
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