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Trip Hawkins

"The way companies hang on to their marketshare is by being scared."

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"The way companies hang on to their marketshare is by being scared."

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Explore more quotes by Trip Hawkins

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Trip Hawkins
"Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!"
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Trip Hawkins
"So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new."
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Trip Hawkins
"And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time."
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Trip Hawkins
"What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later."
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Trip Hawkins
"But we also think that we've got more quite alot more support than any new format has ever had."
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Trip Hawkins
"We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers."
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Trip Hawkins
"Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands."
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Trip Hawkins
"From day one our next generation system will run all our exsisting software - so that gives us a head start."
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Trip Hawkins
"We want to make as big a market as we can with our current product."
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Trip Hawkins
"None of our competitors have ever made two systems that run the same software."
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