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"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
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"It was the incommunicable scent of this country, its intangible essence, that she had brought along with her to France."
"The majority of people dismiss those things that lie beyond the bounds of their own understanding as absurd and not worth thinking about. I myself can only wish that my stories were, indeed, nothing but incredible fabrications. I have stayed alive all these years clinging to the frail hope that these memories of mine were nothing but a dream or a delusion. I have struggled to convince myself that they never happened. But each time I tried to push them into the dark, they came back stronger and more vivid than ever. Like cancer cells, these memories have taken root in my mind and eaten into my flesh."
"As I looked down at him, as I saw his yellow hair pressed against my coat, I had a vision of him from long ago, that tall, stately gentleman in the swirling black cape, with his head thrown back, his rich, flawless voice singing the lilting air of the opera from which we'd only just come, his walking stick tapping the cobblestones in time with the music, his large, sparkling eye catching the young woman who stood by, enrapt, so that a smile spread over his face as the song died on his lips; and for one moment, that one moment when his eye met hers, all evil seemed obliterated in that flush of pleasure, that passion for merely being alive."
"My memories always clutch my brain to understand the past."
"In the space of solitude, a writer attempts to remember how they became whom they are but nobody's memory is up to this demanding task. No matter how much a person harrows the fertile lanes of memory, some memories are lost by the passage of time, psychological defense mechanisms screen other memories from detection, the ephemeral character of other memories are invariably to elusive to arrest with reciprocal language."
"It struck her how sad it was that all of them had grown up on top of one another like small animals in a too-small cage, and now would simply scatter. And that would be the end of that. Everything that had happened would be sucked away into memory and vapour, as though it hadn't even happened at all."
"Memories are like dreams. You remember how you got to the front of the classroom with no clothes on."
".. I thought about him now and then, the things he had taught me about 'being human' and 'relating to others;, but it was always in the distance, as if from another life.. .. The people who might have told me were long forgotten, their phone numbers buried in some packed-away box in the attic."
Explore more quotes by Morris Hite
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"Advertising moves people toward goods; merchandising moves goods toward people."
"If you have a good selling idea, your secretary can write your ad for you."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
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