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"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
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Exlpore more Memory quotes
"Oh, oh, oh being a soldier... I remember that day... and that time.. and some moments.. I am still confused... as a soldier you could kill first somebody without a reason with soldier way string from piano... as a second... we use codes likePanda on Black... Black and white... Over the Game... Game the Shit... and many others what do they mean!?!?- Ohhhhh... you don't want to know, do ya???"
"Is it not possible - I often wonder - that things we have felt with great intensity have an experience independent of our minds; are in fact still in existence? And if so, will it not be possible,in time, that some device will be invented by which we can tap them? Instead of remembering here a scene and there a sound, I shall fit a plug into the wall; and listen in to the past."
"You can never leave a place unless you leave that place in your mind!"
"Every time the long-forgotten people of the past are remembered, they are born again!"
"But memory is less disposed to compromise."
"Some days in late August at home are like this, the air thin and eager like this, with something in it sad and nostalgic and familiar. Man the sum of his climatic experiences Father said. Man the sum of what have you. A problem in impure properties carried tediously to an unvarying nil: stalemate of dust and desire."
"At last he said, "Did you come out of the big mountains?"Gitano shook his head slowly. "No, I walked down the Salinas Valley."The afternoon thought would not let Joey go. "Did you ever go into the big mountains back there?"The old dark eyes grew fixed, and their light turned inward on the years that were living in Gitano's head."
"There are times that one treasures for all one's life, and such times are burned clearly and sharply on the material of total recall. I felt very fortunate that morning."
Explore more quotes by Morris Hite
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
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