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"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
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"Every time the long-forgotten people of the past are remembered, they are born again!"
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Personal Development
"Snow floated down every once in a while, but it was frail snow, like a memory fading into the distance."
Author Name
Personal Development
"If knew more about Alzheimer's and the Brain, your mind will be blow and most cases you will confused..."
Author Name
Personal Development
"To forget is to blithely toss aside the hard lessons that were hard won by others before us, thereby needlessly dooming us to endure the hard lessons that are likely to be forgotten by those who will follow us. And it is altogether reasonable that in order to avoid this repetitive trouncing, God graciously granted us memories."
Author Name
Personal Development
"Take it from me: If you hear the past speaking to you, feel it tugging up your back and runing its fingers up your spine, the best thing to do-the only thing-is run."
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Personal Development
"I remember your profile in darkness outlined by stars ..."
Author Name
Personal Development
"The most evocative life memories, which produced a synesthesia of emotions, consist of a host of small pleasures intertwined with the homespun stitches of love, affection, kindness, humility, and appreciation of nature."
Author Name
Personal Development
"Create memories, forget misery."
Author Name
Personal Development
"Precipitate as weather, she appeared from somewhere, then evaporated, leaving only memory."
Author Name
Personal Development
"I shouldn't have taken a vow of silence, I told myself. What did I want? Nothing much. Just a memorial. But what is a memorial, when you come right down to it, but a commemoration of wounds endured? Endured, and resented. Without memory, there can be no revenge."
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Personal Development
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"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"Advertising moves people toward goods; merchandising moves goods toward people."
People
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