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"User-centered design means working with your users all throughout the project."
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"We must carefully consider card security solutions, such as adding photographs or machine-readable electronic strips, so to prevent further breaches of individual privacy that could result from changes to the design of Social Security Cards."
"Once the product's task is known, design the interface first; then implement to the interface design."
"Unfortunately, the client that exists today is still pretty much the prototype design."
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
"If we don't have accurate information, if we are not able to tell difficult truth one to another, we will never be able to effectively design a policy for Iraq."
"After 1980, you never heard reference to space again. Surface, the most convincing evidence of the descent into materialism, became the focus of design. Space disappeared."
Explore more quotes by Donald Norman
"AS for all those mistakes I make - they are on purpose - to teach you how to deal with them."
"Readers always seem to think that the author has some control over the design of their books."
"A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?"
"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in."
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."
"The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome."
"It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format."
"Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that."
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