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"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
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"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes."
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"After 1980, you never heard reference to space again. Surface, the most convincing evidence of the descent into materialism, became the focus of design. Space disappeared."
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"Work is designed to be in your own field of calling."
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"After all, C++ isn't a perfect match for Java's design aims either."
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"Your body is a complete marvel. The more you study its anatomy and how each part works in harmony, the more you will be convinced that you didn't just evolve. You were designed from the beginning by the hand of a Master."
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"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
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"People who run a ready-to-wear company are businessmen rather than production or design people."
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"I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving."
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"Just as predatory animals follow a similar general design and behave in similar ways, so organizations, especially those in competition with one another, must follow certain design principles if they are to succeed and prevail."
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"If there is a gay uniform, the differences are in how each man coordinates the details: the brand and cut of the jeans, the design of belts and boots, the haircut, the number and size of earrings."
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Explore more quotes by Paul Rand
"Design is everything. Everything!"
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"Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting."
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"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."
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"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
Design
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