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"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
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"There's a correlation between the number of digits on a man's bank balance, and, the number of things that his woman is willing to forgive him for."
"The Bible does not say money is the root of all evil; it says the love of money is the root of all kinds of evil. A poor man who, in his heart, worships the idea of being rich is more vulnerable to its evils than a rich man who has a heart to use it all for the Lord."
"Architect. One who drafts a plan of your house, and plans a draft of your money."
"Politics has become so expensive that it takes a lot of money even to be defeated."
"You cannot spend money in luxury without doing good to the poor. Nay, you do more good to them by spending it in luxury, than by giving it; for by spending it in luxury, you make them exert industry, whereas by giving it, you keep them idle."
"Because people have no thoughts to deal in, they deal cards, and try and win one another's money. Idiots!"
"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them."
"Among other possibilities, money was invented to make it possible for a foolish man to control wise men; a weak man, strong men; a child, old men; an ignorant man, knowledgeable men; and for a dwarf to control giants."
Explore more quotes by Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."
"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."
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