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"If you have this reputation you can sit back and endure it, or you can try to do things with it."
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"You always get more respect when you don't have a happy ending."

"The purest treasure mortal times afford Is spotless reputation that away Men are but gilded loam or painted clay."

"The company you keep determines how others view you. Identify with mediocrity and you will be labeled sub par. Collaborate with questionable people and your reputation becomes suspect. Guilt by association can end a career, hurt your business and cost you friends. Choose alliances wisely or you may be condemned for someone else's sins."

"Cole Porter had a worldwide reputation as a sophisticate and hedonist."

"Our reputation is more important than the last hundred million dollars."

"That incident ruined my reputation for 10 years. Get one Beatle drunk and look what happens!"

"It is certain that concentration camps had a bad reputation with us."

"Repetition makes reputation and reputation makes customers."

"Even doubtful accusations leave a stain behind them."
Explore more quotes by Rem Koolhaas

"The areas of consensus shift unbelievably fast; the bubbles of certainty are constantly exploding."

"Each building has to be beautiful, but cheap and fast, but it lasts forever. That is already an incredible battery of seemingly contradictory demands. So yes, I'm definitely perhaps contradictory person, but I operate in very contradictory times."

"I'd say that my profession ends where architectural thinking ends - architectural thinking in terms of thinking about programs and organizational structure. These abstractions play a role in many other disciplines, and those disciplines are now defining their 'architectures' as well."

"People can inhabit anything. And they can be miserable in anything and ecstatic in anything. More and more I think that architecture has nothing to do with it. Of course, that's both liberating and alarming."

"Any architectural project we do takes at least four or five years, so increasingly there is a discrepancy between the acceleration of culture and the continuing slowness of architecture."

"But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament."

"Escape from the architecture ghetto is one of the major drivers and has been from the very beginning."

"We say we want to create beauty, identity, quality, singularity. And yet, maybe in truth these cities that we have are desired. Maybe their very characterlessness provides the best context for living."

"The thing is that I have a really intense, almost compulsive need to record. But it doesn't end there, because what I record is somehow transformed into a creative thing. There is a continuity. Recording is the beginning of a conceptual production. I am somehow collapsing the two - recording and producing - into a single event."

"The luxury of our position now is that we can almost assemble any team to address any issue."
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