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"If you have this reputation you can sit back and endure it, or you can try to do things with it."
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"Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left."

"Unlike wealth, fame makes it easier for some men and more difficult for some to sleep around."

"No man will ever bring out of that office the reputation which carries him into it. The honeymoon would be as short in that case as in any other, and its moments of ecstasy would be ransomed by years of torment and hatred."

"If you are a giant mountain, you cannot escape from being famous; all that you can do is to pray for the fog to cover you up!"

"I began to think, The endowment has had a bad reputation in the last few years, and that's unfair."

"He that hath lost his credit is dead to the world."

"A reputation for a thousand years may depend upon the conduct of a single moment."

"The invisible thing called a Good Name is made up of the breath of numbers that speak well of you."

"Like it or not, your life-what works well and what doesn't-is largely the result of the first impressions you have created along the way."
Explore more quotes by Rem Koolhaas

"When shopping was still connected to the street it was also an intensification and articulation of the street. Now it has become utterly independent - contained, controlled, surveyed."
Now,

"If you have this reputation you can sit back and endure it, or you can try to do things with it."

"One of our theories is that one can offset this excessive compulsion toward the spectacular with a return to simplicity."

"The thing is that I have a really intense, almost compulsive need to record. But it doesn't end there, because what I record is somehow transformed into a creative thing. There is a continuity. Recording is the beginning of a conceptual production. I am somehow collapsing the two - recording and producing - into a single event."

"Designs are increasingly winning competitions because they are literally green, and because somewhere they feature a small windmill."

"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."

"The intellectual force of the West is still dominant, but other cultures are getting stronger. I expect that we will develop a new way of thinking in architecture and urban planning, and that less will be based on our models."

"But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament."
Now,

"People can inhabit anything. And they can be miserable in anything and ecstatic in anything. More and more I think that architecture has nothing to do with it. Of course, that's both liberating and alarming."
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