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"The future of advertising is the Internet."
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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"Advertising is the 'wonder' in Wonder Bread."
"Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions."
"In advertising not to be different is virtually suicidal."
"What you say in advertising is more important than how you say it."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"In advertising, not to be different is virtual suicide."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Explore more quotes by Bill Gates
"I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user."
"I believe that if you show people the problems and you show them the solutions they will be moved to act."
"I'm sorry that we have to have a Washington presence. We thrived during our first 16 years without any of this. I never made a political visit to Washington and we had no people here. It wasn't on our radar screen. We were just making great software."
"When you want to do your homework, fill out your tax return, or see all the choices for a trip you want to take, you need a full-size screen."
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