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"The future of advertising is the Internet."
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"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."
"Advertising is what you do when you can't go see somebody. That's all it is."
"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
Explore more quotes by Bill Gates
"When Paul Allen and I started Microsoft over 30 years ago, we had big dreams about software. We had dreams about the impact it could have."
"I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in."
"By the time we see that climate change is really bad, your ability to fix it is extremely limited... The carbon gets up there, but the heating effect is delayed. And then the effect of that heat on the species and ecosystem is delayed. That means that even when you turn virtuous, things are actually going to get worse for quite a while."
"At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right."
"This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50."
"The thing about HD-DVD that is attractive to Microsoft is that it's very pro-consumer in letting you copy all movies up onto the hard disk."
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