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David Ogilvy

"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."

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"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."

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Amber Hurdle

"I hope that people will finally come to realize that there is only one 'race' - the human race - and that we are all members of it."

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"I'm not sure whay I've been drawn to this subject, except that murder is a subject that has always drawn people for as long as people have been telling stories."

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Amber Hurdle

"If you ask a hundred people, they all give you different answers."

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Amber Hurdle

"You can be around 100 people and be completely alone. People don't realize what it's really like."

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Amber Hurdle

"With most people disbelief in a thing is founded on a blind belief in some other thing."

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Amber Hurdle

"One-third of the people in the United States promote, while the other two-thirds provide."

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Amber Hurdle

"A writer is somebody for whom writing is more difficult than it is for other people."

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Amber Hurdle

"In the beginning the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move."

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Amber Hurdle

"People who are powerless make an open theater of violence."

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Amber Hurdle

"The way you see people is the way you treat them."

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David Ogilvy
"Never stop testing, and your advertising will never stop improving."
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David Ogilvy
"Advertising is only evil when it advertises evil things."
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David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
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David Ogilvy
"The advertisers who believe in the selling power of jingles have never had to sell anything."
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"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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David Ogilvy
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."
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David Ogilvy
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
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David Ogilvy
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
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David Ogilvy
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
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