"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."

People,

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"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."

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Explore more quotes by David Ogilvy

"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

Living

"Never stop testing, and your advertising will never stop improving."

Advertising

"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."

Will

"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."

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"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

Thought

"Ninety-nine percent of advertising doesn't sell much of anything."

Advertising

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

Experience

"Advertising reflects the mores of society, but it does not influence them."

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"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."

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