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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
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Exlpore more Creativity quotes
"Let's pursue the visage of imagination."
"Imagination is the creative force that through necessity yields solutions to resolve the issues that face us."
"If you always move in certainty, your writing will be flat - creativity is a rugged terrain..."
"The Revolution introduced me to art, and in turn, art introduced me to the Revolution!"
"Creativity is the residue of time wasted."
"It feels great to read but greater to write."
"For me, I used to be shy towards journalism because it wasn't poetry. And then I realized that the events that I covered in essays that became journalism were actually great because they inspired me, and they became my muse."
"Creativity is admired only if it solves the problem."
"In Sarasota, Florida, Stephen King reminded me of the joy of just writing every day."
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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