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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
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Exlpore more Creativity quotes
"The future is created by those who have a great imagination and the will to make it a reality by their actions."
"The design of a book is the pattern of a reality controlled and shaped by the mind of a writer."
"Skill gives you legs to jog, talent gives you legs to run, brilliance gives you legs to sprint, but genius gives you wings to fly."
"For you to make your creative work creative, you must seek creativity from the creator."
"Imagination is a glorious wonder."
"Writing the same kind of material is no guarantee you'll be working from the same ethos so that writers from different fields are just as likely to have an understanding of each other's work as someone working in the same genre."
"Every time a man puts a new idea across he finds ten men who thought of it before he did - but they only thought of it."
"I want to paint the rest of my days with the best colors."
"It does not need to be perfect - or technically correct - to be magic."
"What may be myth in one world may always be fact in some other."
Explore more quotes by David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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