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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
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Exlpore more Creativity quotes
"You would be amazed by how I can torture the English language. I am an abusive lover."
"Imagination is phenomenal."
"The future is created by those who have a great imagination and the will to make it a reality by their actions."
"Develop your own skills and styles. In music, designing, electronics, etc., you may have a peculiar way of exposing your dreams in an uncommon way."
"A creative mind is a spark of divinity."
"Flawed genius is better than flawless talent."
"People have many cruel expectations from writers. People expect novelists to live on a hill with three kids and a spouse, people expect children's story writers to never have sex, and people expect all great poets to be dead. And these are all very difficult expectations to fulfill, I think."
"I write to fill my mind with the ecstasy of life."
"If imagination is your wealth, then ideas are your abode."
Explore more quotes by David Ogilvy
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
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