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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Standard
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"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
Thought
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"Advertising is only evil when it advertises evil things."
Advertising
"The more informative your advertising, the more persuasive it will be."
Advertising
"Our business is infested with idiots who try to impress by using pretentious jargon."
Business
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
Genius
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"The future is created by those who have a great imagination and the will to make it a reality by their actions."
Author Name
Personal Development
"The design of a book is the pattern of a reality controlled and shaped by the mind of a writer."
Author Name
Personal Development
"If I had waited long enough I probably never would have written anything at all since there is a tendency when you really begin to learn something about a thing not to want to write about it but rather to keep on learning about it always and at no time, unless you are very egotistical, which, of course, accounts for many books, will you be able to say: now I know all about this and will write about it."
Author Name
Personal Development
"Skill gives you legs to jog, talent gives you legs to run, brilliance gives you legs to sprint, but genius gives you wings to fly."
Author Name
Personal Development
"For you to make your creative work creative, you must seek creativity from the creator."
Author Name
Personal Development
"Now go and make interesting mistakes, make amazing mistakes, make glorious and fantastic mistakes. Break rules. Leave the world more interesting for your being here."
Author Name
Personal Development
"Imagination is a glorious wonder."
Author Name
Personal Development
"Writing the same kind of material is no guarantee you'll be working from the same ethos so that writers from different fields are just as likely to have an understanding of each other's work as someone working in the same genre."
Author Name
Personal Development
"Astray from a deep sleep chronic as I write by phonics, like insomnia I will always live the onyx night for revealing, and, upon it, still I'll steal the bright light of day right away just to keep building at speeds hypersonic."
Author Name
Personal Development
"Every time a man puts a new idea across he finds ten men who thought of it before he did - but they only thought of it."
Author Name
Personal Development
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