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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
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Exlpore more Creativity quotes
"For me poetry is an evasion of the real job of writing prose."
"A poem begins as a lump in the throat, a sense of wrong, a homesickness, a lovesickness."
"At eight, he had once told his mother that he wanted to paint air."
"I have spent a good many years since-too many, I think-being ashamed about what I write. I think I was forty before I realized that almost every writer of fiction or poetry who has ever published a line has been accused by someone of wasting his or her God-given talent. If you write (or paint or dance or sculpt or sing, I suppose), someone will try to make you feel lousy about it, that's all."
"He kept seeing the brains dribbling down the wallpaper. It wasn't the killing that stayed on his mind, it was the spilled talent. A lifetime of honing and shaping torn apart in less than a second. All those stories, all those images, and what came out looked like so much oatmeal. What was the point?"
"When you aren't satisfied with what has already been done, make something better. That is the greatest responsibility and the true freedom of creativity. The freedom is in that it doesn't need to complain."
"Fresh, solid ideas feel like gifts to writers, therefore every morning is Christmas."
"We write to shed our sorrows and give strength to our spirit."
"My pen beats faster as I write with my heart."
"How to Be a Poet (to remind myself)
Make a place to sit down. Sit down. Be quiet. You must depend upon affection, reading, knowledge, and skill—more of each than you have—inspiration, work, growing older, patience, for patience joins time to eternity.
Breathe with unconditional breath the unconditioned air. Shun electric wire. Communicate slowly. Live a three-dimensional life; stay away from screens. Stay away from anything that obscures the place it is in.
There are no unsacred places; there are only sacred places and desecrated places. Accept what comes from silence. Make the best you can of it. Of the little words that come out of the silence, like prayers prayed back to the one who prays, make a poem that does not disturb the silence from which it came."
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
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