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Donald Norman

"So what does a good teacher do? Create tension - but just the right amount."

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"So what does a good teacher do? Create tension - but just the right amount."

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Akiroq Brost

"It's so hard to know what to do when one wishes earnestly to do right."

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Akiroq Brost

"Even though you are on the right track - you will get run over if you just sit there."

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Akiroq Brost

"Well, I'm still looking for Maurice Ashley. My essential qualities. I think that more than anything, I try to do the right thing, I think about doing the right thing."

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Akiroq Brost

"Left wing, right wing, I am wingless and tired of trying to fly. Here comes the ground."

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Akiroq Brost

"I don't believe in right-angled turning points."

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Akiroq Brost

"I'd be happy to do Star Trek again, if the writing was right."

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Akiroq Brost

"I grew up in the segregated South, right here in Lynchburg, Virginia."

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Akiroq Brost

"We were young, we were foolish, we were arrogant, but we were right."

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Akiroq Brost

"You look at Gone With the Wind, how right Vivian Leigh was for that. Don't know if that would happen today."

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Akiroq Brost

"To do a great right do a little wrong."

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Donald Norman
"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
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Donald Norman
"I believe that robots should only have faces if they truly need them."
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Donald Norman
"To me, error analysis is the sweet spot for improvement."
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Donald Norman
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."
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Donald Norman
"It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format."
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Donald Norman
"You won't catch me giving clear lectures."
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Donald Norman
"Beauty and brains, pleasure and usability - they should go hand in hand."
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Donald Norman
"Knowing how people will use something is essential."
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Donald Norman
"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."
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Donald Norman
"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in."
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