"Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories."

Money, Marketing, News, Word

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"Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories."

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Explore more quotes by David Talbot

"It's like a cast of actors; you're all working together closely under pressure to produce something everyday. And when we put up an issue, it's like the curtains opening on a new play. I really like that daily sense of surprise."

Actor

"Journalism is not just a cause, it's also a wacky profession."

Cause

"A lot of my idealism was frustrated by the end of the '60s because of the way things went with the assassinations and the sense that the political establishment was so fixed in its ways you couldn't change anything."

Change

"Most Sunday magazines, with the New York Times as an exception, are kind of sleepy, weekend service vehicles to move living room products."

Living

"I don't think we would still be here if we hadn't gone public."

Public

"The entire economy, of course, is locked in a down cycle right now. Last time we weathered this was during another Bush presidency in '90. We were locked in it for a year and a half and everyone came out of it."

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"People sort of take it for granted, but the more you see of the media world the more you appreciate a paper like the Times where its family continues to invest in editorial quality and I think it's the truly is the best paper in the world."

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"There are not that many new media brands you can say that about nowadays."

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"The only school that let me in was U.C. Santa Cruz, which is where I went. They didn't have a journalism program, so I took sociology, which is the closest thing to journalism."

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"I don't think Fox News or Rush Limbaugh need Clinton it turns out. I think there's a hunger out there for - whether it's on the left or right - a more lively and provocative type of political journalism. I think Salon and Fox on the other side have both benefited from that."

Journalism