top of page
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
Standard
Customized
Exlpore more Criticism quotes

"I suspect that most authors don't really want criticism, not even constructive criticism. They want straight-out, unabashed, unashamed, fulsome, informed, naked praise, arriving by the shipload every fifteen minutes or so."

"There is no such thing as constructive criticism. There is constructive advice, constructive guidance, constructive counsel, encouragement, suggestion, and instruction. Criticism, however, is not constructive but a destructive means of faultfinding that cripples all parties involved. Don't be fooled into thinking otherwise."

"Learn to brush off criticism as easily as you brush aside hollow compliments."

"The unflattering reviews are painful for short periods of time; the badly written ones are deeply, deeply insulting. That reviewer took no time to really read the book."

"Some poems are written great, some poems are written swell. But then there are poems that could win a prize in Hell."
Explore more quotes by David Ogilvy

"What really decides consumers to buy or not to buy is the content of your advertising, not its form."

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."

"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."

"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."

"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."

"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
bottom of page