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"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
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"The motive behind criticism often determines its validity. Those who care criticize where necessary. Those who envy criticize the moment they think that they have found a weak spot."
"At first, they'll only dislike what you say, but the more correct you start sounding the more they'll dislike you."
"There is a difference between criticizing people and criticizing a people's uninformed ideals. That is, unless one defines himself or others by their ideals, then he is offended, and usually offended secretly. Because oddly enough, this person is the same person quickest to resort to dismissive name-calling, such as 'bigot' or 'zealot'. And oddly enough, he is always the one, the 'open-minded' one, who adamantly protests for, not only himself, but others not to listen to any type of scholarly theological truth inherently for the sake of his own personal, moral beliefs."
"Learn to brush off criticism as easily as you brush aside hollow compliments."
"Many reviews are useless because, while purporting to condemn the book, they only reveal the reviewer's dislike of the kind to which it belongs. Let bad tragedies be censured by those who love tragedy, and bad detective stories by those who love the detective story. Then we shall learn their real faults. Otherwise we shall find epics blamed for not being novels, farces for not being high comedies, novels by James for lacking the swift action of Smollett. Who wants to hear a particular claret abused by a fanatical teetotaller, or a particular woman by a confirmed misogynist?"
"So, two cheers for Democracy: one because it admits variety and two because it permits criticism."
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
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