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Howard Schultz

"China traditionally has been a tea-drinking country but we turned them into coffee drinkers."

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"China traditionally has been a tea-drinking country but we turned them into coffee drinkers."

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"The profession of book writing makes horse racing seem like a solid, stable business."

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"In the business always talk to decision makers only, it will save your time and will get you the deal."

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"Business is the salt of life."

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"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

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"To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?"

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"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."

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"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."

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"One of the biggest secrets of success is delegation. Exactly the method Sir Richard Branson uses! If it helped him become a billionaire businessman then it is worth utilizing in your own life/business, etc."

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"A fair price for oil is whatever you can get plus ten to twenty per cent."

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"The most successful businesses have leaders that see the correlation between customer service and sales. not as separate departments, but as complimentary components for growth."

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Howard Schultz
"Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand."
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Howard Schultz
"Dream more than others think practical."
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Howard Schultz
"Starbucks represents something beyond a cup of coffee."
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"Care more than others think wise."
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"Risk more than others think safe."
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"We have a big opportunity in China. We think the number of stores here can rival the number in North America."
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"Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way."
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"I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision."
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Howard Schultz
"China traditionally has been a tea-drinking country but we turned them into coffee drinkers."
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