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Howard Schultz

"China traditionally has been a tea-drinking country but we turned them into coffee drinkers."

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"China traditionally has been a tea-drinking country but we turned them into coffee drinkers."

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"I have pretty thick skin, and I think if you're going to be in this business, if you're going to be an actor or a writer, you better have a thick skin."

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"We don't seem to be able to check crime, so why not legalize it and then tax it out of business?"

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"A true businessperson should also be a true humanist who understands that he stands to gain the most in a world that is stable for those he deals with, even if they do not fare as well as he does."

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"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

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"Corporation: An ingenious device for obtaining profit without individual responsibility."

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"The investments you make into a brand, makes its name worth it."

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"It's none of their business that you have to learn how to write. Let them think you were born that way."

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"Make your brand memorable or risk fading out!"

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"We prefer to be around others who bring out the best in us and make us feel good, don't we? Customers want to do business with people who make them feel valued, appreciated, and happy."

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"Dream more than others think practical."
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"Starbucks represents something beyond a cup of coffee."
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"Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way."
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"I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision."
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"Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand."
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"Care more than others think wise."
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"We have a big opportunity in China. We think the number of stores here can rival the number in North America."
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"Risk more than others think safe."
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Howard Schultz
"China traditionally has been a tea-drinking country but we turned them into coffee drinkers."
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