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"Innovation comes from the producer - not from the customer."
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"Courteous treatment will make a customer a walking advertisement."

"But paying is part of the game of life: it is the joy of buying that we crave."

"Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?"

"The well-satisfied customer will bring the repeat sale that counts."

"As far as the customer is concerned, the interface is the product."

"If you make the customer a promise... make sure you deliver it."

"To Move from Woe to Wow . . . Listen Attentively Be fully present and give your customer your full attention. Stay calm and remain patient. Do not interrupt or become defensive. Let the customer express his or her concerns. Nod your head and use affirming words to show that you are listening. Repeat back and empathize, when necessary. This confirms your understanding of the problem or question."

"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."
Explore more quotes by W. Edwards Deming


"The average American worker has fifty interruptions a day, of which seventy percent have nothing to do with work."


"The result of long-term relationships is better and better quality, and lower and lower costs."
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