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"Advertising reflects the mores of society, but it does not influence them."
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"We...advance toward a state of society in which not only each man but every impulse in each man claims carte blanche."
"The action or inaction of any government does not negate the Personal Responsibility of the citizens."
"The journey of every ignorant and obedient society always ends up in the same place: In the desert!"
"The only soap of a dirty society is the clean men, only the clean can wash the grimy!"
"What the new government of Nigeria and other African governments must do, is to start a massive reorientation campaign in the culture of the dignity of labour."
"To Have Thousands Transformed In The Society Is To Lack Unity."
Explore more quotes by David Ogilvy
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
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