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David Ogilvy

"Advertising reflects the mores of society, but it does not influence them."

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"Advertising reflects the mores of society, but it does not influence them."

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Donna Grant

"We...advance toward a state of society in which not only each man but every impulse in each man claims carte blanche."

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Personal Development

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Donna Grant

"People are very busy; they are so busy that when they walk in the crowds they see no one, no one but themselves; they hear no voice, no voice but their own voice!"

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Personal Development

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Donna Grant

"Probably the people on the street know better than the people at home."

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Personal Development

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Donna Grant

"In a materialistic society, the dead body of a rich man's dog is regarded as a corpse; that of a poor man, a carcass."

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Personal Development

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Donna Grant

"People on corporate conveyor belts, like animals in slaughter-chutes are all part of the same big massacre of joy."

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Personal Development

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Donna Grant

"The action or inaction of any government does not negate the Personal Responsibility of the citizens."

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Personal Development

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Donna Grant

"If you have any hate in your heart, you will not be able to create a society that is just."

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Personal Development

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Donna Grant

"Keep your finger on the pulse of society, take controversies with a grain of salt, lick your finger and then lift it to the wind; always know what is going on, my friend, so this world can never steer you wrong again."

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Personal Development

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Donna Grant

"The journey of every ignorant and obedient society always ends up in the same place: In the desert!"

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Personal Development

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Donna Grant

"In every city you go, you will come across men of different kinds and you are the one to choose where your to belong."

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Personal Development

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David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity

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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People

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David Ogilvy
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."

Criticism

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David Ogilvy
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

People

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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

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David Ogilvy
"Ninety-nine percent of advertising doesn't sell much of anything."

Advertising

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David Ogilvy
"The more informative your advertising, the more persuasive it will be."

Advertising

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David Ogilvy
"Advertising is only evil when it advertises evil things."

Advertising

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David Ogilvy
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."

Advertising

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David Ogilvy
"What you say in advertising is more important than how you say it."

Advertising

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