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David Ogilvy

"Advertising reflects the mores of society, but it does not influence them."

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"Advertising reflects the mores of society, but it does not influence them."

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Akiroq Brost

"Though the earth contains greater energy and mass than any single being, linked together, "people make the world go-round"."

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Akiroq Brost

"Why, because an author has more rights than ordinary people, as everybody knows. People will stand much more from him."

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Akiroq Brost

"When a man's girlfriend's parents ask him what it is that he does for a living: they're not really concerned about him, they're concerned about their daughter's tummy."

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Akiroq Brost

"The use of fashions in thought is to distract men from their real dangers. We direct the fashionable outcry of each generation against those vices of which it is in the least danger, and fix its approval on the virtue that is nearest the vice which we are trying to make endemic. The game is to have them all running around with fire extinguishers whenever there's a flood; and all crowding to that side of the boat which is already nearly gone under."

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Akiroq Brost

"I live in the Managerial Age, in a world of "Admin." The greatest evil is not now done in those sordid "dens of crime" that Dickens loved to paint. It is not done even in concentration camps and labour camps. In those we see its final result. But it is conceived and ordered (moved, seconded, carried, and minuted) in clean, carpeted, warmed and well-lighted offices, by quiet men with white collars and cut fingernails and smooth-shaven cheeks who do not need to raise their voices. Hence, naturally enough, my symbol for Hell is something like the bureaucracy of a police state or the office of a thoroughly nasty business con."

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Akiroq Brost

"The greater ignorance towards a country is not ignoring what its politicians have to say, it is ignoring what the inmates in its prisons have to say."

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Akiroq Brost

"It was masturbation, not willpower, that made it possible for gazillions of women to walk down the aisle with their reputation and their hymen still intact."

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Akiroq Brost

"If we should be worrying about anything to do with the future of English, it should not be that the various strands will drift apart but that they will grow indistinguishable. And what a sad, sad loss that would be."

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Akiroq Brost

"Up until then I'd thought that white people and colored people getting along was the big aim, but after that I decided everybody being colorless together was a better plan. I thought of that policeman, Eddie Hazelwurst, saying I'd lowered myself to be in this house of colored women, and for the very life of me I couldn't understand how it had turned out this way, how colored women had become the lowest ones on the totem pole. You only had to look at them to see how special they were, like hidden royalty among us. Eddie Hazelwurst. What a shitbucket."

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Akiroq Brost

"Electing a bigot enables further bigotry."

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David Ogilvy
"Ninety-nine percent of advertising doesn't sell much of anything."
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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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David Ogilvy
"Never stop testing, and your advertising will never stop improving."
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David Ogilvy
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
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David Ogilvy
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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David Ogilvy
"Don't bunt. Aim out of the ball park. Aim for the company of immortals."
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David Ogilvy
"I do not regard advertising as entertainment or an art form, but as a medium of information."
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David Ogilvy
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."
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David Ogilvy
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
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