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"Advertising reflects the mores of society, but it does not influence them."
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"Though the earth contains greater energy and mass than any single being, linked together, "people make the world go-round"."
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Personal Development
"Why, because an author has more rights than ordinary people, as everybody knows. People will stand much more from him."
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Personal Development
"When a man's girlfriend's parents ask him what it is that he does for a living: they're not really concerned about him, they're concerned about their daughter's tummy."
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Personal Development
"I live in the Managerial Age, in a world of "Admin." The greatest evil is not now done in those sordid "dens of crime" that Dickens loved to paint. It is not done even in concentration camps and labour camps. In those we see its final result. But it is conceived and ordered (moved, seconded, carried, and minuted) in clean, carpeted, warmed and well-lighted offices, by quiet men with white collars and cut fingernails and smooth-shaven cheeks who do not need to raise their voices. Hence, naturally enough, my symbol for Hell is something like the bureaucracy of a police state or the office of a thoroughly nasty business con."
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Personal Development
"The greater ignorance towards a country is not ignoring what its politicians have to say, it is ignoring what the inmates in its prisons have to say."
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Personal Development
"It was masturbation, not willpower, that made it possible for gazillions of women to walk down the aisle with their reputation and their hymen still intact."
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Personal Development
"Up until then I'd thought that white people and colored people getting along was the big aim, but after that I decided everybody being colorless together was a better plan. I thought of that policeman, Eddie Hazelwurst, saying I'd lowered myself to be in this house of colored women, and for the very life of me I couldn't understand how it had turned out this way, how colored women had become the lowest ones on the totem pole. You only had to look at them to see how special they were, like hidden royalty among us. Eddie Hazelwurst. What a shitbucket."
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Personal Development
"Electing a bigot enables further bigotry."
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Personal Development
"Civilization is the commercialization of survival."
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Personal Development
"It is this dependency that became, and is, the breeding ground for abuses of power."
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Personal Development
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"Our business is infested with idiots who try to impress by using pretentious jargon."
Business
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"A good advertisement is one which sells the product without drawing attention to itself."
Attention
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
"Advertising reflects the mores of society, but it does not influence them."
Society
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
People
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
Advertising
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