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"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."
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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Religious advertising is undergoing a dramatic conversion."
"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
"The future of advertising is the Internet."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Explore more quotes by Kenneth Koch
"I got married, other people went off. We had sort of another public-we were our entire readership for many years, and we were very excited by each other."
"I've had trouble with criticism, I guess. It's hard to know what role criticism plays in either encouraging poets or in getting other people to read them."
"As I look over my work, I mean every time I look over my early work, I see, yes, I could do that then and then I could do that and that... That may be the hardest thing for a writer, at least for a poet, to tell what the identity of his work is."
"Politics is there the way men and women are there, the way the Atlantic Ocean is there. Sometimes I've written about politics specifically, I mean about politics as it's understood on television and in newspapers."
"Once I start writing about something, it goes off rather fast, and sometimes details which might be interesting such as what the room looked like or what somebody said that was not exactly on the same subject tend to get lost."
"It's a well known thing that ordinary perceptions can have a strange aspect when one is travelling."
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