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"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."
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"Advertising is the 'wonder' in Wonder Bread."
"Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions."
"In advertising, not to be different is virtual suicide."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"Advertising is speech. It's regulated because it's often effective speech."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
Explore more quotes by Kenneth Koch
"Once I start writing about something, it goes off rather fast, and sometimes details which might be interesting such as what the room looked like or what somebody said that was not exactly on the same subject tend to get lost."
"The subject matter of the stories on the surface... there seem to be a number of stories about travel."
"I got married, other people went off. We had sort of another public-we were our entire readership for many years, and we were very excited by each other."
"When you finish a poem, it clicks shut like the top of a jewel box, but prose is endless. I haven't experienced an awful lot of clicking shut!"
"It's a well known thing that ordinary perceptions can have a strange aspect when one is travelling."
"Some of the French surrealists at the beginning of the war had come over to New York and they brought out this magazine. It was a big, glossy magazine full of surrealist things."
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