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Jef I. Richards

"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

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"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

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Amber Hurdle

"But I know newspapers. They have the first amendment and they can tell any lie knowing it's a lie and they're protected if the person's famous or it's a company."

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Amber Hurdle

"The innocent are so few that two of them seldom meet - when they do meet, their victims lie strewn all round."

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Amber Hurdle

"I could lie and tell you I'm a hardcore gamer - I'm not."

Lie,
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Amber Hurdle

"Our normal waking consciousness, rational consciousness as we call it, is but one special type of consciousness, whilst all about it, parted from it by the filmiest of screens, there lie potential forms of consciousness entirely different."

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Amber Hurdle

"But the important thing is to lie down and fall asleep. That little nap means you wake up fresh again and can continue."

Lie,
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Amber Hurdle

"I don't think there's much point in bemoaning the state of the world unless there's some way you can think of to improve it. Otherwise, don't bother writing a book; go and find a tropical island and lie in the sun."

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Amber Hurdle

"You lie awake at 3 in the morning thinking of story ideas. You're online at 8 a.m. on a Sunday or midnight on a Wednesday. It's a job that you never push aside."

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Amber Hurdle

"The lies we live will always be confessed in the stories that we tell."

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Amber Hurdle

"I'm not going to lie to you fellas, I've been drinking."

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Amber Hurdle

"All these things they've been saying are a pack of lies."

Explore more quotes by Jef I. Richards

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Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
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Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
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Jef I. Richards
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
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Jef I. Richards
"Creativity is an advertising agency's most valuable asset, because it is the rarest."
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Jef I. Richards
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
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Jef I. Richards
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
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Jef I. Richards
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
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Jef I. Richards
"Advertising is speech. It's regulated because it's often effective speech."
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Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
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Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
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