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"If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears."
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"The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production."

"Business, to be successful, must be based on science, for demand and supply are matters of mathematics, not guesswork."

"A true businessperson should also be a true humanist who understands that he stands to gain the most in a world that is stable for those he deals with, even if they do not fare as well as he does."
Explore more quotes by Simon Sinek


"People don't buy what you do, they buy why you do it. And what you do simply proves what you believe."


"Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft."


"Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating."


"Great companies don`t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something better than their job to work toward, they will motivate themselves to find a new job and you`ll be stuck with whoever`s left."


"The goal is not simply to 'work hard, play hard'. The goal is to make our work and our play indistinguishable."


"Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates."


"Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes."


"Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental."


"Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do'."
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