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Roy H. Williams

"The first step in exceeding your customer's expectations is to know those expectations."

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"The first step in exceeding your customer's expectations is to know those expectations."

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A.E. Samaan

"They're pushing credit cards. They don't take Visa, but they do take American Express, or they don't take this one, but they take that one, or you'd better bring this one, or if you forget who you are, look on your credit card; it will be there."

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A.E. Samaan

"Innovation comes from the producer - not from the customer."

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A.E. Samaan

"But paying is part of the game of life: it is the joy of buying that we crave."

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A.E. Samaan

"A person buying ordinary products in a supermarket is in touch with his deepest emotions."

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A.E. Samaan

"A loud noise at one end and no sense of responsibility at the other."

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A.E. Samaan

"What you can't buy is the loyalty that comes through our dedicated crewmembers."

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A.E. Samaan

"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."

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A.E. Samaan

"If you make the customer a promise... make sure you deliver it."

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A.E. Samaan

"By continually pushing the message that we have the right to gratification now, consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products."

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A.E. Samaan

"We eat up artists like there's going to be a famine at the end."

Explore more quotes by Roy H. Williams

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Roy H. Williams
"Strings of gravity vibrate at a different frequency than strings of light."
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Roy H. Williams
"Lives, like money, are spent. What are you buying with yours?"
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Roy H. Williams
"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."
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Roy H. Williams
"Writing good ads is easy when you have something to say."
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Roy H. Williams
"The salability of an item can often be improved while the value itself remains unchanged."
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Roy H. Williams
"Words are mere shadows cast by ideas. But the ideas they represent are real."
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Roy H. Williams
"A good story often increases the salability of an item without increasing its actual value."
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Roy H. Williams
"In marketing you must choose between boredom, shouting and seduction. Which do you want?"
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Roy H. Williams
"A visual image in the hand of an artist is merely a tool to trigger a mental image."
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Roy H. Williams
"Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school."
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