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Roy H. Williams

"The first step in exceeding your customer's expectations is to know those expectations."

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"The first step in exceeding your customer's expectations is to know those expectations."

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Amber Hurdle

"Courteous treatment will make a customer a walking advertisement."

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Personal Development

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Amber Hurdle

"But paying is part of the game of life: it is the joy of buying that we crave."

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Personal Development

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Amber Hurdle

"Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?"

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Personal Development

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Amber Hurdle

"The well-satisfied customer will bring the repeat sale that counts."

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Personal Development

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Amber Hurdle

"A person buying ordinary products in a supermarket is in touch with his deepest emotions."

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Personal Development

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Amber Hurdle

"Customer is king. I am his treasurer."

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Personal Development

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Amber Hurdle

"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."

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Personal Development

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Amber Hurdle

"What you can't buy is the loyalty that comes through our dedicated crewmembers."

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Personal Development

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Amber Hurdle

"I'd just like to be treated like a regular customer."

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Personal Development

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Amber Hurdle

"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

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Personal Development

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Roy H. Williams
"The first step in exceeding your customer's expectations is to know those expectations."

Customer

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Roy H. Williams
"A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known."

Body

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Roy H. Williams
"A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether."

Mistake

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Roy H. Williams
"A visual image in the hand of an artist is merely a tool to trigger a mental image."

Art

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Roy H. Williams
"It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them."

Society

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Roy H. Williams
"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."

Difference

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Roy H. Williams
"What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three."

Marketing

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Roy H. Williams
"Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two."

Life

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Roy H. Williams
"Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school."

Business

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Roy H. Williams
"Words are mere shadows cast by ideas. But the ideas they represent are real."

Creativity

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