"The first step in exceeding your customer's expectations is to know those expectations."

Customer, Expectations, First

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"The first step in exceeding your customer's expectations is to know those expectations."

Exlpore more Customer quotes

"We eat up artists like there's going to be a famine at the end."

Nikki Giovanni, American Poet

Customer, Artists, End, Famine

"That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers."

Sanjay Kumar, Indian Businessman

Customer, Service, Value

"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."

Tony Hsieh, American Businessman

Customer, Company

"A person buying ordinary products in a supermarket is in touch with his deepest emotions."

John Kenneth Galbraith, American Economist

Customer, Buying, Emotions

"But paying is part of the game of life: it is the joy of buying that we crave."

Gilbert Parker, British Politician

Customer, Buying, Joy

"If you make the customer a promise... make sure you deliver it."

Merv Griffin, American Entertainer

Customer, Promise

"I'd just like to be treated like a regular customer."

Elvis Presley, American Musician

Customer,

"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."

Scott Cook, American Businessman

Customer, Focus

"If they don't want to pay for it, they can stop drinking it."

Edward Koch, American Politician

Customer, Drinking, Want

"Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?"

Sanjay Kumar, Indian Businessman

Customer, Running, Talking, Years

Explore more quotes by Roy H. Williams

"It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them."

Society

"Writing good ads is easy when you have something to say."

Writing

"Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school."

Business

"String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect."

Nature

"A visual image in the hand of an artist is merely a tool to trigger a mental image."

Art

"What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three."

Marketing

"A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known."

Body

"Contrary to popular belief, Americans don't hate advertising."

Trust

"One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them."

Positive

"Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser."

Truth