"The first step in exceeding your customer's expectations is to know those expectations."

Customer, Expectations, First

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"The first step in exceeding your customer's expectations is to know those expectations."

Exlpore more Customer quotes

"Courteous treatment will make a customer a walking advertisement."

James Cash Penney, American Businessman

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"An artist is forced by others to paint out of his own free will."

Willem de Kooning, American Artist

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"Customer is king. I am his treasurer."

Toba Beta, Indonesian Author

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"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."

Alexander Turney Stewart, Irish Businessman

Customer, Will

"That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers."

Sanjay Kumar, Indian Businessman

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"A person buying ordinary products in a supermarket is in touch with his deepest emotions."

John Kenneth Galbraith, American Economist

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"As far as the customer is concerned, the interface is the product."

Jef Raskin, American Scientist

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"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

Donald Norman, American Scientist

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"We eat up artists like there's going to be a famine at the end."

Nikki Giovanni, American Poet

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"To Move from Woe to Wow . . . Listen Attentively Be fully present and give your customer your full attention. Stay calm and remain patient. Do not interrupt or become defensive. Let the customer express his or her concerns. Nod your head and use affirming words to show that you are listening. Repeat back and empathize, when necessary. This confirms your understanding of the problem or question."

Susan C. Young, American Author

Customer, Listening, Wisdom, Truth, Service

Explore more quotes by Roy H. Williams

"A good story often increases the salability of an item without increasing its actual value."

Values

"A visual image is a simple thing, a picture that enters the eyes."

Perception

"People don't trade money for things when they value their money more highly than they value the things."

Money

"String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect."

Nature

"According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time."

Time

"The salability of an item can often be improved while the value itself remains unchanged."

Values

"Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two."

Life

"One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them."

Positive

"Contrary to popular belief, Americans don't hate advertising."

Trust

"It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them."

Society