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"Every battle is won before it is fought."
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"The enlightened ruler is heedful, and the good general full of caution."
"A hunter who is going to shoot an antelope does not waste his bullets on the dog."
"When a team is in possession of the ball, but cannot advance its agenda any further, they have to 'drop back and punt.' Doing this requires that they step back to regroup, reassess, and reorganize their strategy in pursuit of winning the game. When you are faced with change and apply this regrouping process, you are better equipped to make decisions for your next steps. Rather than settling back into old habits and doing what you've always done, create something fresh, new, and awesome."
"To catch any fish, give it what it eats."
"Small bait cast properly can catch big fish."
"Bait, no matter how big, is useless if fish don't want it."
"Are we entirely ready, sir?" said Lieutenant Hornett, with the special inflection that means "We are not entirely ready, sir."We had better be. Glory awaits, gentlemen. In the words of General Tacticus, 'let us take history by the scrotum.' Of course, he was not a very honourable fighter."
Explore more quotes by Sun Tzu
"Appear at points which the enemy must hasten to defend, march swiftly to places where you are not expected."
"For should the enemy strengthen his van, he will weaken his rear; should he strengthen his rear, he will weaken his van; should he strengthen his left, he will weaken his right; should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak."
"Standing on the defensive indicates insufficient strength; attacking, a superabundance of strength."
"A clever general, therefore, avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return."
"When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders'."
"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate."
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