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Donald Norman

"Everyday people are not very good designers."

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"Everyday people are not very good designers."

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Amber Hurdle

"It is not actual suffering but the taste of better things which excites people to revolt."

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Amber Hurdle

"We should not judge people by their peak of excellence; but by the distance they have traveled from the point where they started."

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Amber Hurdle

"I believe that in every country the people themselves are more peaceably and liberally inclined than their governments."

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Amber Hurdle

"A lot of people are afraid of heights. Not me, I'm afraid of widths."

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Amber Hurdle

"People generally quarrel because they cannot argue."

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Amber Hurdle

"There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey."

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Amber Hurdle

"How long most people would look at the best book before they would give the price of a large turbot for it?"

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Amber Hurdle

"I find that most people know what a story is until they sit down to write one."

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Amber Hurdle

"I am confident that, in the end, common sense and justice will prevail. I'm an optimist, brought up on the belief that if you wait to the end of the story, you get to see the good people live happily ever after."

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Amber Hurdle

"A lot of people got lost in Hollywood while trying to become a star. They lost themselves."

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Donald Norman
"To me, error analysis is the sweet spot for improvement."
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Donald Norman
"The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome."
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Donald Norman
"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."
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Donald Norman
"I believe that robots should only have faces if they truly need them."
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Donald Norman
"A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?"
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Donald Norman
"I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function."
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Donald Norman
"Readers always seem to think that the author has some control over the design of their books."
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Donald Norman
"I prefer design by experts - by people who know what they are doing."
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Donald Norman
"Knowing how people will use something is essential."
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Donald Norman
"AS for all those mistakes I make - they are on purpose - to teach you how to deal with them."
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