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Explore more quotes by Donald Norman
"It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format."
"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in."
"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."
"A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?"
"Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done."
"The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome."
Exlpore more Design quotes
"We thought it would be fun to try to design a show that would work well internationally and so that' s what we're intending to do with Fraggle Rock, and we are indeed now selling it around the world."
"People who run a ready-to-wear company are businessmen rather than production or design people."
"I was very interested in theatre, mostly in stage design. I did a little bit of acting."
"I believe consistency and orthogonality are tools of design, not the primary goal in design."
"I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate."
"I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving."
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