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"The greatest risk is really to take no risk at all. You've got to go out there, jump off the cliff, and take chances."
Risk,
"So, deadpan I think just means not acknowledging for one second that you think that this is funny and clever."
"I do believe that we have the opportunity to continue - I repeat myself over and over again with this - to redefine and reinvent ourselves and as long as we do that, then I think we've got some pretty good odds in our favor, because we're not always presenting the same thing."
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