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"Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion."
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"The profession of book writing makes horse racing seem like a solid, stable business."
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Personal Development
"In the business always talk to decision makers only, it will save your time and will get you the deal."
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Personal Development
"Business is the salt of life."
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Personal Development
"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."
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Personal Development
"To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?"
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Personal Development
"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."
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Personal Development
"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."
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Personal Development
"One of the biggest secrets of success is delegation. Exactly the method Sir Richard Branson uses! If it helped him become a billionaire businessman then it is worth utilizing in your own life/business, etc."
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Personal Development
"A fair price for oil is whatever you can get plus ten to twenty per cent."
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Personal Development
"The most successful businesses have leaders that see the correlation between customer service and sales. not as separate departments, but as complimentary components for growth."
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"We wanted to create an environment where if a game player enjoyed the "writing style" of a particular game designer, he or she could look for the next game by that same author and not be disappointed."
Environment
"One week before Pitfall! was to be released, I only gave you one life to play the whole game. I was experimenting with that concept as sort of the ultimate challenge."
Life
"That's right, fall in one pit and start over from the beginning! Well, thankfully my buddies practically tied me to my chair until I put in extra lives and I'm glad they did."
Right
"Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion."
Business
"Plus, I was a math and science whiz from my first introduction to the subjects."
Science
"Looking back, video game design seems a natural fit, although there was no such thing when I was growing up. I built a Tic-Tac-Toe playing machine in my teens which went up in smoke on the night it was scheduled to go to a science fair."
Design
"I was a little hesitant at taking the job at Atari. I had never programmed for a living and I worried it might get boring (building circuits seemed more fun). But I would probably still be in the video game business."
Business
"Another little known fact about Amazing Tennis - the computer opponents are modeled after real people. In an odd turn of events, I joined a division 3 college tennis team at age 38."
Age
"We were advised that nobody could stop us from pursuing our craft simply because we had honed, or even developed that craft while working at a company."
Company
"My background is in hardware design. I found hardware work to be a welcome change from thousands of hours of programming and that led to the designs you mentioned."
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