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David Crane

"Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion."

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"Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion."

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Amber Hurdle

"We should not say that one man's hour is worth another man's hour, but rather that one man during an hour is worth just as much as another man during an hour. Time is everything, man is nothing: he is at the most time's carcass."

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Amber Hurdle

"The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production."

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Amber Hurdle

"Consumers care less about your brand's vision statement, they want value delivered."

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Amber Hurdle

"Business, to be successful, must be based on science, for demand and supply are matters of mathematics, not guesswork."

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Amber Hurdle

"I have pretty thick skin, and I think if you're going to be in this business, if you're going to be an actor or a writer, you better have a thick skin."

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Amber Hurdle

"We don't seem to be able to check crime, so why not legalize it and then tax it out of business?"

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Amber Hurdle

"Perpetual devotion to what a man calls his business is only to be sustained by perpetual neglect of many other things."

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Amber Hurdle

"Audience engagement is critical to the survival of your brand, if you don't engage them you endanger your brand. It's social interaction."

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Amber Hurdle

"When a book leaves your hands, it belongs to God. He may use it to save a few souls or to try a few others, but I think that for the writer to worry is to take over God's business."

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Amber Hurdle

"A true businessperson should also be a true humanist who understands that he stands to gain the most in a world that is stable for those he deals with, even if they do not fare as well as he does."

Explore more quotes by David Crane

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David Crane
"The letters were universally complimentary, and we designers loved hearing that our games were being enjoyed, but if they weren't sending us a picture of their screens most of those writers would have spent their time playing the game rather than writing letters."
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David Crane
"We were advised that nobody could stop us from pursuing our craft simply because we had honed, or even developed that craft while working at a company."
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David Crane
"One week before Pitfall! was to be released, I only gave you one life to play the whole game. I was experimenting with that concept as sort of the ultimate challenge."
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David Crane
"Looking back, video game design seems a natural fit, although there was no such thing when I was growing up. I built a Tic-Tac-Toe playing machine in my teens which went up in smoke on the night it was scheduled to go to a science fair."
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David Crane
"My background is in hardware design. I found hardware work to be a welcome change from thousands of hours of programming and that led to the designs you mentioned."
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David Crane
"Plus, I was a math and science whiz from my first introduction to the subjects."
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David Crane
"That's right, fall in one pit and start over from the beginning! Well, thankfully my buddies practically tied me to my chair until I put in extra lives and I'm glad they did."
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David Crane
"Another little known fact about Amazing Tennis - the computer opponents are modeled after real people. In an odd turn of events, I joined a division 3 college tennis team at age 38."
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David Crane
"I was a little hesitant at taking the job at Atari. I had never programmed for a living and I worried it might get boring (building circuits seemed more fun). But I would probably still be in the video game business."
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David Crane
"We wanted to create an environment where if a game player enjoyed the "writing style" of a particular game designer, he or she could look for the next game by that same author and not be disappointed."
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