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"One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?"
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Explore more quotes by Roone Arledge
"I respect the game that goes on of putting this against that, but I don't respect, nor do I enjoy, an awful lot of the actual programs that go on the air."
"I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?"
"In fact, I had a series of offers which would have brought me a lot of money to make films and package TV programs. There were people who said to me, we'll put a million dollars in your bank account tomorrow, which is a hard thing to turn down."
"I don't think any industry was ever as closely scrutinized and written about and constantly in the public eye as television."
"I don't think people realize the extent to which TV networks are hurt when they carry public broadcasting. I think the estimate is that they lose a half-million dollars for a half day's programming."
"I think people tuned in a lot to see Barbara when she first came here and they just didn't like the show they saw. I think it was dull. It was sterile."
"I don't expect to win every battle but I think Fred Pierce has enough respect for me that I can go fight my battles and win my share."
"One of the towering people in this industry said, why don't you go and make a five-year contract with somebody, make yourself several million dollars and put it away, then go and do whatever you want, work for public TV if you want."
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