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Roone Arledge

"One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?"

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"One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?"

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Explore more quotes by Roone Arledge

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Roone Arledge
"People also don't care about the daily comings and goings of diplomats and yet we must report it."
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Roone Arledge
"If you don't have the rights, you can't do the show."
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Roone Arledge
"I don't expect to win every battle but I think Fred Pierce has enough respect for me that I can go fight my battles and win my share."
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Roone Arledge
"I think people tuned in a lot to see Barbara when she first came here and they just didn't like the show they saw. I think it was dull. It was sterile."
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Roone Arledge
"In fact, I had a series of offers which would have brought me a lot of money to make films and package TV programs. There were people who said to me, we'll put a million dollars in your bank account tomorrow, which is a hard thing to turn down."
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Roone Arledge
"I'm sensitive about my image of being hard to reach."
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Roone Arledge
"I respect the game that goes on of putting this against that, but I don't respect, nor do I enjoy, an awful lot of the actual programs that go on the air."
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Roone Arledge
"In the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something about news and I wasn't certain about what their real aim was - nor am I now."
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Roone Arledge
"People essentially like local news better than network news."
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Roone Arledge
"I think we have erred on the side of being too conservative so far, to tell you the truth."
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