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"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."
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"I remember Mitch Miller saying every week, This rock and roll stuff will never last. But one doesn't like to bring that up to Mitch."
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Personal Development
"Ronald Reagan used to alarm his Soviet counterparts by saying that surely they'd both unite against an invasion from Mars."
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Personal Development
"Well, as I was saying... everyone's so nice to me, usually."
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Personal Development
"You cannot have your cake and eat it."
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Personal Development
"I am so clever that sometimes I don't understand a single word of what I am saying."
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Personal Development
"'Know thyself' is a good saying, but not in all situations. In many it is better to say 'know others.'"
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Personal Development
"Between saying and doing, many a pair of shoes is worn out."
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Personal Development
"If somebody's pointing a trembling finger at your pants and saying you shouldn't be doing that, follow that finger back, go up the arm and look at the head that's behind it, because there's almost always something fairly woolly in there."
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Personal Development
"At least when it's in French, I won't know what the heck they're saying."
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Personal Development
"Quote me as saying I was mis-quoted."
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"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
Advertising
"Unless a product becomes outmoded, a great campaign will not wear itself out."
Will
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
Advertising
"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."
Saying
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