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Rosser Reeves

"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."

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"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."

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"If somebody's pointing a trembling finger at your pants and saying you shouldn't be doing that, follow that finger back, go up the arm and look at the head that's behind it, because there's almost always something fairly woolly in there."

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"At least when it's in French, I won't know what the heck they're saying."

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Akshay Vasu

"Quote me as saying I was mis-quoted."

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"When I read something saying I've not done anything as good as "Catch-22" I'm tempted to reply, "Who has?""

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"I have to say that when I was young, when any politician was talking I wasn't even interested. Maybe they were saying some nice stuff, but then if you put Michael Jordan on TV, I was interested!"

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Akshay Vasu

"Style is a simple way of saying complicated things."

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Akshay Vasu

"I don't believe what the papers are saying They're just out to capture my dime, Exaggerating this, exaggerating that."

Explore more quotes by Rosser Reeves

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Rosser Reeves
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
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Rosser Reeves
"Unless a product becomes outmoded, a great campaign will not wear itself out."
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Rosser Reeves
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
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Rosser Reeves
"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."
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