"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."

Saying, Witty

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"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."

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"You cannot have your cake and eat it."

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"Fat is a way of saying no to powerlessness and self-denial."

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"It was just us lampooning our own peer group, saying, well hey, where did this stuff come from? And where does British guys get to be so good at it suddenly?"

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"The main objective in any song, the songs that I write, has always been that it reflect the way I feel, that it touch me when I'm finished with it, that it moves me, that it can take me along with it and involve me in what its saying."

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"At least when it's in French, I won't know what the heck they're saying."

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"There's a saying among prospectors: 'Go out looking for one thing, and that's all you'll ever find.'"

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"But there's no point in looking back and saying I was unlucky."

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"Ronald Reagan used to alarm his Soviet counterparts by saying that surely they'd both unite against an invasion from Mars."

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"This multicultural approach, saying that we simply live side by side and live happily with each other has failed. Utterly failed."

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"Hands down, the biggest thrill is to get a letter from a kid saying, I loved your book. Will you write me another one?"

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Explore more quotes by Rosser Reeves

"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."

Saying

"Unless a product becomes outmoded, a great campaign will not wear itself out."

Will

"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."

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"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."

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