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Donald Norman

"Market segmentation s a natural result of the vast differences among people."

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"Market segmentation s a natural result of the vast differences among people."

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Donna Grant

"Often people display a curious respect for a man drunk, rather like the respect of simple races for the insane... There is something awe-inspiring in one who has lost all inhibitions."

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Donna Grant

"The last resort of kings, the cannonball. The last resort of the people, the paving stone."

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Donna Grant

"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

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Donna Grant

"There are bad people who would be less dangerous if they were quite devoid of goodness."

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Donna Grant

"I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal."

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Donna Grant

"There are only two kinds of people who are really fascinating - people who know absolutely everything, and people who know absolutely nothing."

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Donna Grant

"We confess our little faults to persuade people that we have no large ones."

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Donna Grant

"Some people break promises for the pleasure of breaking them."

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Donna Grant

"I do give books as gifts sometimes, when people would rather have one than a new Ferrari."

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Donna Grant

"If something in your writing gives support to people in their lives, that's more than just entertainment-which is what we writers all struggle to do, to touch people."

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Donald Norman
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."
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"You won't catch me giving clear lectures."
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Donald Norman
"The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome."
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Donald Norman
"User-centered design means working with your users all throughout the project."
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Donald Norman
"Scientists are always skeptics."
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Donald Norman
"I believe that robots should only have faces if they truly need them."
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Donald Norman
"We expert teachers know that motivation and emotional impact are what matter."
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Donald Norman
"Market segmentation s a natural result of the vast differences among people."
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Donald Norman
"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."
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Donald Norman
"To me, error analysis is the sweet spot for improvement."
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