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"If you have a good selling idea, your secretary can write your ad for you."
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"Creativity is a flower of love and a light that is eager to enlighten others."
Author Name
Personal Development
"If you ever desire to give birth to anything at all, then you cannot do without solitude."
Author Name
Personal Development
"Imagination is a pleasant phenomenon."
Author Name
Personal Development
"The future is created by those who have a great imagination and the will to make it a reality by their actions."
Author Name
Personal Development
"Your art is so abstract that I can only see it through my mind's eye and touch it through my heart."
Author Name
Personal Development
"Think innocently. Think intelligently. Think imaginatively. Think inventively."
Author Name
Personal Development
"First drafts don't have to be perfect. They just have to be written."
Author Name
Personal Development
"Writing 'Book 1: The Maze of Bones' didn't feel much different than writing one of my other novels, but I thought it was very innovative to offer the website and trading card components as well for those readers who wanted to go more in depth with the Cahill experience."
Author Name
Personal Development
"I've always liked the idea that writing is a form of travel. And I started my writing career as a mystery novelist for adults."
Author Name
Personal Development
"My heart is inditing a good matter: I speak of the things which I have made touching the king: my tongue [is] the pen of a ready writer."
Author Name
Personal Development
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"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"Advertising moves people toward goods; merchandising moves goods toward people."
People
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
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