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"If you have a good selling idea, your secretary can write your ad for you."
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Exlpore more Creativity quotes
"Imagination is the creative force that through necessity yields solutions to resolve the issues that face us."
"The Revolution introduced me to art, and in turn, art introduced me to the Revolution!"
"For me, I used to be shy towards journalism because it wasn't poetry. And then I realized that the events that I covered in essays that became journalism were actually great because they inspired me, and they became my muse."
"No matter how much enthusiasm and effort you put into writing, if you totally lack literary talent you can forget about being a novelist."
"A writer cannot serve today those who make history, he must serve those who are subject to it."
"I finished my first book seventy-six years ago. I offered it to every publisher on the English-speaking earth I had ever heard of. Their refusals were unanimous: and it did not get into print until, fifty years later; publishers would publish anything that had my name on it."
"But the detail of the poem shows power akin to genius, and reveals to us that much neglected law of literary history -- that potential genius can never become actual unless it finds or makes the Form which it requires."
"My dear Copperfield, he replied. "To a man possessed of the higher imaginative powers, the objection to legal studies is the amount of detail which they involve. Even in our professional correspondence, said Mr. Micawber, glancing at some letters he was writing, "the mind is not at liberty to soar to any exalted form of expression. Still, it is a great pursuit! A great pursuit!"
"The idea that you can merchandise candidates for high office like breakfast cereal that you can gather votes like box tops is, I think, the ultimate indignity to the democratic process."
"And what, you ask, does writing teach us? First and foremost, it reminds us that we are alive and that it is a gift and a privilege, not a right."
Explore more quotes by Morris Hite
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
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