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"If you have a good selling idea, your secretary can write your ad for you."
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Exlpore more Creativity quotes
"The future is created by those who have a great imagination and the will to make it a reality by their actions."
"The design of a book is the pattern of a reality controlled and shaped by the mind of a writer."
"Skill gives you legs to jog, talent gives you legs to run, brilliance gives you legs to sprint, but genius gives you wings to fly."
"For you to make your creative work creative, you must seek creativity from the creator."
"Imagination is a glorious wonder."
"Writing the same kind of material is no guarantee you'll be working from the same ethos so that writers from different fields are just as likely to have an understanding of each other's work as someone working in the same genre."
"Every time a man puts a new idea across he finds ten men who thought of it before he did - but they only thought of it."
"I want to paint the rest of my days with the best colors."
"It does not need to be perfect - or technically correct - to be magic."
"What may be myth in one world may always be fact in some other."
Explore more quotes by Morris Hite
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"If you have a good selling idea, your secretary can write your ad for you."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"Advertising moves people toward goods; merchandising moves goods toward people."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
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