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Claude C. Hopkins

"The time has come when advertising in some hands has reached the status of a science."

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"The time has come when advertising in some hands has reached the status of a science."

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Amber Hurdle

"Human psychology is the most mysterious thing in the world."

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Amber Hurdle

"Science fiction writers foresee the inevitable, and although problems and catastrophes may be inevitable, solutions are not."

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Amber Hurdle

"In our world," said Eustace, "a star is a huge ball of flaming gas."Even in your world, my son, that is not what a star is, but only what it is made of."

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Amber Hurdle

"The universe rings true whenever you fairly test it."

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Amber Hurdle

"The whole of science is nothing more than a refinement of everyday thinking."

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Amber Hurdle

"Psychology is more concerned with identifying the degree of mental disorder and less with its cure!"

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Amber Hurdle

"A drop of water is not immortal; it can be resolved into oxygen and hydrogen. If, therefore, a drop of water were to maintain that it had a quality of aqueousness which would survive its dissolution we should be inclined to be skeptical. In like manner we know that the brain is not immortal..."

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Amber Hurdle

"Vast is the field of Science. The more a man knows, the more he will find he has to know."

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Amber Hurdle

"Scientists have an expression for hypotheses that are utterly useless even for learning from mistakes. They refer to them as being "not even wrong." Most so-called spiritual discourse is of this type."

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Amber Hurdle

"The work of science is to substitute facts for appearances, and demonstrations for impressions."

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Claude C. Hopkins
"People don't buy from clowns."
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Claude C. Hopkins
"The right name is an advertisement in itself."
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Claude C. Hopkins
"The time has come when advertising in some hands has reached the status of a science."
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