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"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."
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Exlpore more Reading quotes

"If one cannot enjoy reading a book over and over again, there is no use in reading it at all."

"Sometimes it is the reader that sucks, not the book."

"One must be an inventor to read well. There is then creative reading as well as creative writing."
Explore more quotes by Daniel J. Boorstin

"The force of the advertising word and image dwarfs the power of other literature in the 20th century."

"A wonderful thing about a book, in contrast to a computer screen, is that you can take it to bed with you."

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."

"The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises."

"We need not be theologians to see that we have shifted responsibility for making the world interesting from God to the newspaperman."

"Some are born great, some achieve greatness, and some hire public relations officers."
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