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"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."
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"As a reader you recognise that feeling when you're lost in a book? You know the one - when whatever's going on around you seems less real than what you're reading and all you want to do is keep going deeper into the story whether it's about being halfway up a mountain in Brazil in 1823 of in love with a man you aren't sure you can trust or fighting a war in the last human outpost, somewhere beyond the moon. Well, if you're writing that book it's real for you too."

"He who dreads hostility too much is unfit to rule."

"What a vast fertility of pleasure books hold for me! I went in and found the table laden with books. I looked in and sniffed them all. I could not resist carrying this one off and broaching it. I think I could happily live here and read forever."
Explore more quotes by Daniel J. Boorstin

"Some are born great, some achieve greatness, and some hire public relations officers."

"We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place."

"The force of the advertising word and image dwarfs the power of other literature in the 20th century."

"Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion."
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