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"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."
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"If one cannot enjoy reading a book over and over again, there is no use in reading it at all."

"I read a lot, but I read about the areas that I'm interested in."

"Some readers read a book as if it were an instruction manual, expecting to understand everything first time, but of course when you write, you put into every sentence an overflow of meaning, and you create in every sentence as many resonances and double meanings and ambiguities as you can possibly pack in there, so that people can read it again and get something new each time."

"You hit somebody with your fist and not with your fingers spread."

"I had been a student in Vienna, and one of the neat little things I had found out was about that zoo. It was a good debut novel for me to have published. I was 26 or 27 when it was published. I already had a kid and would soon have a second."
Explore more quotes by Daniel J. Boorstin

"The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life."

"The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes "sight-seeing.""

"I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one."
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