"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."

Reading, Read

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"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."

Exlpore more Reading quotes

"Those who are incapable of committing great crimes do not readily suspect them in others."

Francois de La Rochefoucauld, French Writer

Reading, Read

"Someday I must read this scholar Everyone. He seems to have written so much--all of it wrong."

Tamora Pierce, American Author

Reading, Observation, Truth, Wisdom, Learning

"She'd obviously read the book many times before, and so she read flawlessly and confidently, and I could hear her smile in the reading of it, and the sound of that smile made me think that maybe I would like novels better if Alaska Young read them to me."

John Green, American Author

Reading, Joy, Novel, Emotion

"Some readers read a book as if it were an instruction manual, expecting to understand everything first time, but of course when you write, you put into every sentence an overflow of meaning, and you create in every sentence as many resonances and double meanings and ambiguities as you can possibly pack in there, so that people can read it again and get something new each time."

Hilary Mantel, British Novelist

Reading, Writing, Meaning, Interpretation

"When you read a book put all of your effort into staying present and focus your energy towards the comprehension of each and every word and how you can apply it into your daily life."

Matthew Donnelly, American Author

Reading, Focus, Presence, Learning

"A woman reading Playboy feels a little like a Jew reading a Nazi manual."

Gloria Steinem, American Activist

Reading, Woman

"Read in order to live."

Gustave Flaubert, French Novelist

Reading, Order

"A young man who wishes to remain a sound atheist cannot be too careful of his reading."

C. S. Lewis, British Author

Reading, Man, Sound, Wishes

"No entertainment is so cheap as reading, nor any pleasure so lasting."

Mary Wortley Montagu, English Writer

Reading, Entertainment, Pleasure

"The book smelled dusty and old but also carried a sweet tang, a hint of something inviting. She opened to the first page and started to read, pronouncing the words in a reverent whisper."

Shannon Hale, American Author

Reading, Books, Wonder, Knowledge

Explore more quotes by Daniel J. Boorstin

"I write to discover what I think. After all, the bars aren't open that early."

Writing

"We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place."

Reality

"I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one."

Genius

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."

Design

"Time makes heroes but dissolves celebrities."

Time

"The celebrity is a person who is known for his well-knownness."

Fame

"As individuals and as a nation, we now suffer from social narcissism. The beloved Echo of our ancestors, the virgin America, has been abandoned. We have fallen in love with our own image, with images of our making, which turn out to be images of ourselves."

Love

"The force of the advertising word and image dwarfs the power of other literature in the 20th century."

Power

"Reading is like the sex act - done privately, and often in bed."

Sex

"The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge."

Knowledge