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"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."
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"Dig within. Within is the wellspring of Good; and it is always ready to bubble up, if you just dig."

"There are two motives for reading a book; one, that you enjoy it; the other, that you can boast about it."

"As a reader you recognise that feeling when you're lost in a book? You know the one - when whatever's going on around you seems less real than what you're reading and all you want to do is keep going deeper into the story whether it's about being halfway up a mountain in Brazil in 1823 of in love with a man you aren't sure you can trust or fighting a war in the last human outpost, somewhere beyond the moon. Well, if you're writing that book it's real for you too."

"Reading books exposes us to the consistency and uniqueness of being human. Book reading is an investigatory process. We read books in order to encounter the orchestrated words that describe emotions and observations that we too have experienced but are unable to glean the right alignment of words that fully embody the resonance that we seek."

"Reading for enjoyment won't die altogether, but this Ereader device has the potential to repel those less imaginative from fiction. And that could have an undesirable domino effect."
Explore more quotes by Daniel J. Boorstin

"Some are born great, some achieve greatness, and some hire public relations officers."

"The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises."

"Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion."

"I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one."

"As individuals and as a nation, we now suffer from social narcissism. The beloved Echo of our ancestors, the virgin America, has been abandoned. We have fallen in love with our own image, with images of our making, which turn out to be images of ourselves."

"The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes "sight-seeing.""

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
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