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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
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"To say, 'he lacks understanding', about someone is an open kashay (inner weakness of anger-pride-deceit-greed)."
"Those see nothing but faults that seek for nothing else."
"Opinion is usually something which people have when they lack comprehensive information."
"Looks sure can be deceiving: not every 'ugly' person is a 'bad' person (or is guilty of whatever it is that they are accused of)."
"There is a fine line between fair criticism and jealous assault."
"Never make decisions when you are super angry or super excited. When the emotional center is at the Peak the logical awareness is at the bottom!!!"
"If somebody says to you the quote"don't judge the book by its cover", then better first close your eyes for a moment and try not to judge anybody at all. Even much better if you don't have to believe in 100% with that quote."
"I think preconceived ideas or prejudgments are meant to give us an edge whenever we are dealing with others we don't know or haven't made the effort to understand."
Explore more quotes by David Ogilvy
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
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