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David Ogilvy

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

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Donna Grant

"To say, 'he lacks understanding', about someone is an open kashay (inner weakness of anger-pride-deceit-greed)."

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Personal Development

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Donna Grant

"Discernment is the son of good judgment and the father of self-control. When mixed with an already clear conscience, the ability to read the true motives of a critic keeps one's conscience both clear and at ease."

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Personal Development

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Donna Grant

"Those see nothing but faults that seek for nothing else."

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Personal Development

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Donna Grant

"Opinion is usually something which people have when they lack comprehensive information."

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Personal Development

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Donna Grant

"I couldn't quite understand how an ordinary man's good qualities could become crushing accusations against a guilty man."

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Personal Development

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Donna Grant

"Look at 'em,' he said. 'Goddam fools.' 'Who?' said Ginnie. 'I don't know. Anybody."

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Personal Development

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Donna Grant

"How often it is that we set ourselves in the high seat, judging others, not having read their book but merely having glimpsed the cover."

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Personal Development

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Donna Grant

"Your judgments about another person say more about your own character than the character of the person you're pointing a finger at."

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Personal Development

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Donna Grant

"I collected speech from so called "Smart", "Genius" nation... the judge is going to be made from you... ...Don't worry "Notes of A Dead Man Sequel" are going to be one damn long journey."

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Personal Development

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Donna Grant

"Some people would regard people who look like they do as ugly if they did not look like them."

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David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity

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David Ogilvy
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People

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David Ogilvy
"I do not regard advertising as entertainment or an art form, but as a medium of information."

Art

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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People

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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."

Fun

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David Ogilvy
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."

Criticism

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David Ogilvy
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."

Man

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David Ogilvy
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

People

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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

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David Ogilvy
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

People

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