"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

Judgment, Marketing, Post, Research

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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

Exlpore more Judgment quotes

"I couldn't quite understand how an ordinary man's good qualities could become crushing accusations against a guilty man."

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"when there is no sound mind in the society people are compromised in their judgement."

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"In order to pronounce a book bad it is not enough to discover that it elicits no good response from ourselves, for that might be our fault."

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"I think that I am too warm to negatively judge individuals, yet I am cold enough to negatively judge humanity."

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"When hatred judges, the verdict is just guilty."

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"It may not be fair that people make judgments so quickly, usually within a few seconds of observation, but it's unrealistic to expect that they won't. So, if you want to be judged in a certain manner, be sure that your look and demeanor give that impression."

Richelle E. Goodrich, American Poet

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"Things always appear clear and simple from behind glass. It is in the thick of tribulations that blurring details arise, complicating my life. You can't rightly judge me, nor can you assist, from a shielded viewpoint."

Richelle E. Goodrich, American Poet

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"Sometimes stupid is crime enough."

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"There is no need, in order to explain three-quarters of the opinions held about people, to go so far as a love that has been spurned or an exclusion from political power. Our judgment remains unsure: an invitation refused or received determines it."

Marcel Proust, French Author

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Explore more quotes by David Ogilvy

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"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

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"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."

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"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."

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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

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"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."

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"Advertising is only evil when it advertises evil things."

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"A good advertisement is one which sells the product without drawing attention to itself."

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"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

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