top of page
.png){kind=small}
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
Standard
Customized
Exlpore more Judgment quotes
"Opinion is usually something which people have when they lack comprehensive information."
"I couldn't quite understand how an ordinary man's good qualities could become crushing accusations against a guilty man."
"When a woman walks into a room, her outfit is the first thing she says, before she even opens her mouth. Women are judged on what they wear in a way men would find incomprehensible."
"Looks sure can be deceiving: not every 'ugly' person is a 'bad' person (or is guilty of whatever it is that they are accused of)."
"The unfairness of judging others comes in that we judge them on the basis of our own values and beliefs, yet we can never exactly stand on common ground."
"It is not easy to find someone your size once the Freshman Fifteen turns to the Sophomore Forty or the Senior Sixty. Even when, through some miracle of self-restraint and bulimia, college girls managed to continue to have feminine bodies, so many of these tacky sluts have never heard word one about what fashion entails."
Explore more quotes by David Ogilvy
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
bottom of page