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David Ogilvy

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

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Donna Grant

"when there is no sound mind in the society people are compromised in their judgement."

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Personal Development

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Donna Grant

"It is not easy to find someone your size once the Freshman Fifteen turns to the Sophomore Forty or the Senior Sixty. Even when, through some miracle of self-restraint and bulimia, college girls managed to continue to have feminine bodies, so many of these tacky sluts have never heard word one about what fashion entails."

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Personal Development

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Donna Grant

"Judging others is too often escapism dressed in the garb of righteous indignation, whereby I dutifully point out in others that which I probably should be pointing out in myself."

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Personal Development

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Donna Grant

"Not every dog that barks, bites."

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Personal Development

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Donna Grant

"There is such a thing as righteous judgment, but it seems that lately the word 'judgment' has become a curse word, period. The issue isn't whether or not we're insightful enough to avoid being judgmental, but whether or not we're secure enough to accept being judged. It is inevitable for every conscious human being to judge. It may spring from insight and experience and sincerity, and in such cases, it is quite beneficial on the receiving end."

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Personal Development

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Donna Grant

"The most judgmental people are often those who complain most about being judged. The ones not complaining will look as though they're the ones doing the judging."

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Personal Development

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Donna Grant

"There is, after all, no moral difference between the bigot and the tolerator. They are from case to case positive or negative. One man is bigoted because he was given the sword of truth, another because he is angered in thoughtlessness; then, one man is tolerant because he was given the flag of peace, another because he is cowardly and wishes to hide all guilt."

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Personal Development

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Donna Grant

"Whatever people say about porn, you should stop thinking about that's shit like nightmares...!"

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Personal Development

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Donna Grant

"Never judge the deeds of a starving man while you're on a full tummy."

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Personal Development

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Donna Grant

"One of the most common and most dangerous misbeliefs is that it is impossible for someone to be stupid just because they are a doctor or a lawyer."

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David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity

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David Ogilvy
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People

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David Ogilvy
"I do not regard advertising as entertainment or an art form, but as a medium of information."

Art

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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People

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David Ogilvy
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."

Life

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David Ogilvy
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

Experience

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David Ogilvy
"The advertisers who believe in the selling power of jingles have never had to sell anything."

Power

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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."

Fun

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David Ogilvy
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."

Criticism

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David Ogilvy
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."

Man

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