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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
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"Woe to you experts in the law, because you have taken away the key to knowledge. You yourselves have not entered, and you have hindered those who were entering."
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Personal Development
"I think that I am too warm to negatively judge individuals, yet I am cold enough to negatively judge humanity."
Author Name
Personal Development
"I collected speech from so called "Smart", "Genius" nation... the judge is going to be made from you... ...Don't worry "Notes of A Dead Man Sequel" are going to be one damn long journey."
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Personal Development
"When hatred judges, the verdict is just guilty."
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Personal Development
"The masses who complain about bad leadership must first check their unbiased choices."
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Personal Development
"Up the narrow stairs and into the kitchen. Rosie's mother looked around and made a face as if to indicate that it did not meet her standards of hygiene, containing as it did, edible foodstuffs. "Coffee? Water?" Don't say wax fruit. "Wax fruit?" Damn."
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Personal Development
"So many things people say may seem so good and right, you only have to think twice to know what is so good and right!"
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Personal Development
"As much as I respect him, he is somewhat of an ignorant fool."
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Personal Development
"Looks sure can be deceiving: not every 'ugly' person is a 'bad' person (or is guilty of whatever it is that they are accused of)."
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Personal Development
"Some people would regard people who look like they do as ugly if they did not look like them."
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Personal Development
Explore more quotes by David Ogilvy
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
Judgment
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
People
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
Nation
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
Advertising
"The advertisers who believe in the selling power of jingles have never had to sell anything."
Power
"The more informative your advertising, the more persuasive it will be."
Advertising
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