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David Ogilvy

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

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Amber Hurdle

"In order to pronounce a book bad it is not enough to discover that it elicits no good response from ourselves, for that might be our fault."

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Amber Hurdle

"It may not be fair that people make judgments so quickly, usually within a few seconds of observation, but it's unrealistic to expect that they won't. So, if you want to be judged in a certain manner, be sure that your look and demeanor give that impression."

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Amber Hurdle

"As much as I respect him, he is somewhat of an ignorant fool."

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Amber Hurdle

"Never judge the deeds of a starving man while you're on a full tummy."

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Amber Hurdle

"People who smoke would have probably been regarded as fools or insane, if only a percentage of people who smoke smoked."

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Amber Hurdle

"Some of the people who hate me love some of the sentences that I have written, until they get to the name of the person to whom the sentences are attributed."

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Amber Hurdle

"There are such repulsive faces in the world."

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Amber Hurdle

"Some people would regard people who look like they do as ugly if they did not look like them."

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Amber Hurdle

"If we're to be judged by our parents and grandparents, then we all may as well impale ourselves upon jagged bits of rock."

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Amber Hurdle

"I hated these visits, because I kept feeling the visitors measuring my fat and stringy hair against what I had been and what they wanted me to be, and I knew they went away utterly confounded."

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David Ogilvy
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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David Ogilvy
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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David Ogilvy
"Ninety-nine percent of advertising doesn't sell much of anything."
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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
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David Ogilvy
"Don't bunt. Aim out of the ball park. Aim for the company of immortals."
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David Ogilvy
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."
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David Ogilvy
"The more informative your advertising, the more persuasive it will be."
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David Ogilvy
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
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