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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
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"To say, 'he lacks understanding', about someone is an open kashay (inner weakness of anger-pride-deceit-greed)."
Author Name
Personal Development
"Discernment is the son of good judgment and the father of self-control. When mixed with an already clear conscience, the ability to read the true motives of a critic keeps one's conscience both clear and at ease."
Author Name
Personal Development
"Those see nothing but faults that seek for nothing else."
Author Name
Personal Development
"Opinion is usually something which people have when they lack comprehensive information."
Author Name
Personal Development
"I couldn't quite understand how an ordinary man's good qualities could become crushing accusations against a guilty man."
Author Name
Personal Development
"Look at 'em,' he said. 'Goddam fools.' 'Who?' said Ginnie. 'I don't know. Anybody."
Author Name
Personal Development
"How often it is that we set ourselves in the high seat, judging others, not having read their book but merely having glimpsed the cover."
Author Name
Personal Development
"Your judgments about another person say more about your own character than the character of the person you're pointing a finger at."
Author Name
Personal Development
"I collected speech from so called "Smart", "Genius" nation... the judge is going to be made from you... ...Don't worry "Notes of A Dead Man Sequel" are going to be one damn long journey."
Author Name
Personal Development
"Some people would regard people who look like they do as ugly if they did not look like them."
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Personal Development
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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
Criticism
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
Man
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
People
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
People
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