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"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
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"The trouble with Nixon is that he's a serious politics junkie. He's totally hooked and like any other junkie, he's a bummer to have around, especially as President."
"In America any boy may become President, and I suppose it's just one of the risks he takes!"
"My reading of history convinces me that most bad government results from too much government."
"Experience demands that man is the only animal which devours his own kind, for I can apply no milder term to the general prey of the rich on the poor."
"The grass always seems greener on the other side of the fence. Many politicians promise green, green grass by blending niceties with delusion and by using alluring confidence tricks. They voice attractive tales and tell things, people like to hear. But the post-factual grassland often appears to be parched and barren. ['The grass was greener over there']"
"Corporate governments are as corrupt as their law enforcement departments."
"Corporations and their government minions are capable of anything...just look at the frauds the recent wars became known as. Hundreds of thousands killed in the name of corporate "liberation"."
"No party has a monopoly on wisdom. No democracy works without compromise. But when Governor Romney and his allies in Congress tell us we can somehow lower our deficit by spending trillions more on new tax breaks for the wealthy - well, you do the math. I refuse to go along with that. And as long as I'm President, I never will."
Explore more quotes by Michael Schudson
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
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