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"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
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"Politicians look for interests not people."
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Personal Development
"When men reject reason, they have no means left for dealing with one another - except brute, physical force."
Author Name
Personal Development
"Experience is in the fingers and the head. The heart is inexperienced."
Author Name
Personal Development
"And they that rule in England, in stately conclaves met, alas, alas for England they have no graves as yet."
Author Name
Personal Development
"I believe the term is 'eminent domain.'Ah, yes. That means 'theft by the government."
Author Name
Personal Development
"There is no single truth in a world ruled by many political parties."
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Personal Development
"Political or military commentators, like astrologers, can survive almost any mistake, because their more devoted followers do not look to them for an appraisal of the facts but for the stimulation of nationalistic loyalties."
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Personal Development
"Democracy is good, but it is not good for an uneducated dogmatic society. Often, that society does not know how to choose wisely."
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Personal Development
"If you have to say or do something controversial, aim so that people will hate that they love it and not love that they hate it."
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Personal Development
"Majority wins, but majority is not necessarily right and sometimes majority is awfully wrong."
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Personal Development
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"Buy me and you will overcome the anxieties I have just reminded you of."
Will
"Sales may lead to advertising as much as advertising leads to sales."
Advertising
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
Power
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
Politics
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
Advertising
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
Advertising
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
Work
"Advertising generally works to reinforce consumer trends rather than to initiate them."
Advertising
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
Success
"If advertising is not an official or state art, it is nonetheless clearly art."
Art
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