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Michael Schudson

"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."

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"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."

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Aberjhani

"The most dangerous thing to the USA population is not North Korea, it is the USA government."

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Personal Development

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Aberjhani

"Politicians look for interests not people."

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Personal Development

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Aberjhani

"When men reject reason, they have no means left for dealing with one another - except brute, physical force."

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Personal Development

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Aberjhani

"Experience is in the fingers and the head. The heart is inexperienced."

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Personal Development

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Aberjhani

"And they that rule in England, in stately conclaves met, alas, alas for England they have no graves as yet."

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Personal Development

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Aberjhani

"I believe the term is 'eminent domain.'Ah, yes. That means 'theft by the government."

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Personal Development

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Aberjhani

"There is no single truth in a world ruled by many political parties."

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Personal Development

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Aberjhani

"I have been ever of opinion that revolutions are not to be evaded."

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Personal Development

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Aberjhani

"Even if the paradise of material satisfaction, which they envisage as their final goal, were realized on earth, it would not bring mankind either contentment or peace."

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Personal Development

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Aberjhani

"Patriotism in its simplest, clearest and most indubitable signification is nothing else but a means of obtaining for the rulers their ambitions and covetous desires, and for the ruled the abdication of human dignity, reason, conscience, and a slavish enthrallment to those in power."

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Michael Schudson
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."

Politics

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Michael Schudson
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."

Advertising

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Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."

Advertising

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Michael Schudson
"Buy me and you will overcome the anxieties I have just reminded you of."

Will

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Michael Schudson
"If advertising is not an official or state art, it is nonetheless clearly art."

Art

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Michael Schudson
"Sales may lead to advertising as much as advertising leads to sales."

Advertising

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Michael Schudson
"Advertising generally works to reinforce consumer trends rather than to initiate them."

Advertising

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Michael Schudson
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."

Advertising

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Michael Schudson
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."

Success

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Michael Schudson
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."

Power

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