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"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
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Exlpore more Politics quotes
"Patriotism is the narcissism of countries."
"Extreme positions are not succeeded by moderate ones, but by contrary extreme positions."
"A reactionary is a somnambulist walking backwards."
"I seldom think of politics more than eighteen hours a day."
"It is easy for those who conflate religion with government to interpret any criticism of government or policy as an 'attack' on their 'faith'."
"There is this common notion that young conservatives are the few, that most people had liberal worldviews when they were young. If this is true, then it is with great irony that a number of old liberals must never had progressed into conservatives as they grew older."
"Democracy, freedom and liberty do not make us more than what we are; it is our commitment that matters."
"National transformation is also attainable through the simple principle of Truth and Honesty."
Explore more quotes by Michael Schudson
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
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