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"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
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"If a politician obtained a great wealth after he has been elected, his being an immoral corrupt man is not a possibility but it is a self-evident reality!"
"If a country is not governed well, all sort of disasters will become a routine of that country!"
"Some politicians are much noisier than the dogs! Just like teaching a dog how to hush, public must likewise teach those politicians to shush!"
"Is your country under great dangers? Light is gone and the darkness is everywhere? You don't know whom to trust and what to do? Read the history of your country! There you will find out the best map for the way out!"
"Here is a tragicomic reality of all the regimes: People work hard to feed their thief politicians, their thief kings and thief queens or their thief presidents! And therefore the tragicomic reality of all the times is this: There can exist no thieves without the support of people!"
Explore more quotes by Michael Schudson
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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