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"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
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"Democracy, freedom and liberty do not make us more than what we are; it is our commitment that matters."
"You don't necessarily need atomic bombs to destroy a nation. Politicians who value their pockets than the life of citizens always do that every day."
"Let the war turn off the families. Our civilization is flinging itself to pieces. Stand back from the centrifuge."
"Money has always been in politics. And I'm not sure you'd want money to be completely out of politics."
"All professions are a conspiracy against the country."
"It is an axiom in my mind, that our liberty can never be safe but in the hands of the people themselves, and that too of the people with a certain degree of instruction. This it is the business of the State to effect, and on a general plan."
"Our Supreme Court is not a court of law. It is a court of conjecture and political fad."
"Canada remains alienated from its allies, shut out of the reconstruction process to some degree, unable to influence events. There is no upside to the position Canada took."
Explore more quotes by Michael Schudson
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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