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Michael Schudson

"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."

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"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."

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"For us in Russia communism is a dead dog. For many people in the West, it is still a living lion."

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"What had begun as a movement to free all black people from racist oppression became a movement with its primary goal the establishment of black male patriarchy."

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"They're talking about banning cigarette smoking now in any place that's used by ten or more people in a week, which, I guess, means that Madonna can't even smoke in bed."

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"Let's make a law that gay people can have birthdays, but straight people get more cake - you know, to send the right message to kids."

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"The tea baggers. The one thing they hate is when you call them racist. The other thing they hate is black people. But they won't say it."

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Amber Hurdle

"Good-looking people with strong, fluoridated teeth get things handed to them on platters."

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Amber Hurdle

"I don't want my books to exclude anyone, but if they have to, then I would rather they excluded the people who feel they are too smart for them!"

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Amber Hurdle

"With Google I'm starting to burn out on knowing the answer to everything. People in the year 2020 are going to be nostalgic for the sensation of feeling clueless."

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Amber Hurdle

"Most people never run far enough on their first wind to find out they've got a second."

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Michael Schudson
"Buy me and you will overcome the anxieties I have just reminded you of."
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Michael Schudson
"If advertising is not an official or state art, it is nonetheless clearly art."
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Michael Schudson
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
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Michael Schudson
"Advertising generally works to reinforce consumer trends rather than to initiate them."
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Michael Schudson
"Sales may lead to advertising as much as advertising leads to sales."
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Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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Michael Schudson
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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Michael Schudson
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
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Michael Schudson
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
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Michael Schudson
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
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