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"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
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"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."

"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."

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"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
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