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"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
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Explore more quotes by Michael Schudson
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
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