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"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
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"If advertising is not an official or state art, it is nonetheless clearly art."
"Advertising generally works to reinforce consumer trends rather than to initiate them."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
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