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"What will become compellingly important is absolute clarity of shared purpose and set of principles of conduct sort of institutional genetic code that every member of the organization understands in a common way, and with deep conviction."
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Exlpore more Purpose quotes

"Only your calling can give you fulfillment."

"Your life was meant to be used to fulfill your purpose and destiny."

"The happy life is impossible without finding an answer to the question "why am I here? What am doing here?"

"There is a huge difference between living a Christian life and living a religious life."
Explore more quotes by Dee Hock

"It is essential to employ, trust, and reward those whose perspective, ability, and judgment are radically different from yours. It is also rare, for it requires uncommon humility, tolerance, and wisdom."

"If you don't understand that you work for your mislabeled 'subordinates,' then you know nothing of leadership. You know only tyranny."

"If you're in such a position of power and your ego is such that this is not possible, then its essential to have a small cadre of very bright, committed people who are questioning, exploring and understanding these emerging concepts."

"An organization, no matter how well designed, is only as good as the people who live and work in it."

"Money motivates neither the best people, nor the best in people. It can move the body and influence the mind, but it cannot touch the heart or move the spirit; that is reserved for belief, principle, and morality."

"An illustration I use to get people to understand it is this: I'll ask major corporate audiences: Why don't you just take all your traditional beliefs about organizations, and apply them to the neurons in your brain?"

"Think about technological float: it took centuries for the wheel to gain universal acceptance. Now any microchip device can be in use around the world in weeks."
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