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"The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000."
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"Deep Throat did serve the public interest by providing the guidance and information to us."

"The two keys to success as a sportswriter are: 1) A blind willingness to believe anything you're told by the coaches, flacks, hustlers and other "official spokesmen" for the team-owners who provide the free booze ... and: 2) A Roget's Thesaurus, in order to avoid using the same verbs and adjectives twice in the same paragraph.Even a sports editor, for instance, might notice something wrong with a lead that said: "The precision-jack-hammer attack of the Miami Dolphins stomped the balls off the Washington Redskins today by stomping and hammering with one precise jack-thrust after another up the middle, mixed with pinpoint-precision passes into the flat and numerous hammer-jack stomps around both ends...."

"So much for Objective Journalism. Don't bother to look for it here--not under any byline of mine; or anyone else I can think of. With the possible exception of things like box scores, race results, and stock market tabulations, there is no such thing as Objective Journalism. The phrase itself is a pompous contradiction in terms."

"But newspapers have a duty to truth,' Van said.Lev clucked his tongue. 'They tell the truth only as the exception. Zola wrote that the mendacity of the press could be divided into two groups: the yellow press lies every day without hesitating. But others, like the Times, speak the truth on all inconsequential occasions, so they can deceive the public with the requisite authority when it becomes necessary.'Van got up from his chair to gather the cast-off newspapers. Lev took off his glasses and rubbed his eyes. 'I don't mean to offend the journalists; they aren't any different from other people. They're merely the megaphones of the other people."

"The only school that let me in was U.C. Santa Cruz, which is where I went. They didn't have a journalism program, so I took sociology, which is the closest thing to journalism."

"The first essence of journalism is to know what you want to know, the second, is to find out who will tell you."

"To pick up the paper and read about yourself getting slammed, that doesn't start your day off right."

"It is grievous to read the papers in most respects, I agree. More and more I skim the headlines only, for one can be sure what is carried beneath them quite automatically, if one has long been a reader of the press journalism."

"If we're going to live as we are in a world of supply and demand, then journalists had better find a way to create a demand for good journalism."

"Where journalists have gotten themselves in trouble over the last few decades is that their skepticism often extends only to American officials, the U.S. military and Republican politicians."
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"Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely."

"Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business."

"I think we'll still be a family restaurant, we'll be contemporary, we'll be lifestyle, we won't be old, we won't be 60 years old in the view of the consumer."

"Playtime and toys are good for kids, or they wouldn't buy them. McDonald's can provide that experience. And having dinner with the family is good for kids."

"But I tell you, I would really be interested if there was a partner we could take in, that could put them over here on the side, that would allow us full leverage and access down the road."

"But, on balance, we seized the marketplace. We've got a great infrastructure. And yes it's struggling in some areas because of some external factors and some internal factors."

"You then get into a period a few years ago, where a lot of external factors that we didn't have anything to do with did hit, and some of them at the same time... devaluations, weak economies, you name it, in various parts of the world."

"So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher."

"Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you."

"Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem."
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