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"The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000."
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"The two keys to success as a sportswriter are: 1) A blind willingness to believe anything you're told by the coaches, flacks, hustlers and other "official spokesmen" for the team-owners who provide the free booze ... and: 2) A Roget's Thesaurus, in order to avoid using the same verbs and adjectives twice in the same paragraph.Even a sports editor, for instance, might notice something wrong with a lead that said: "The precision-jack-hammer attack of the Miami Dolphins stomped the balls off the Washington Redskins today by stomping and hammering with one precise jack-thrust after another up the middle, mixed with pinpoint-precision passes into the flat and numerous hammer-jack stomps around both ends...."
"Journalism largely consists in saying "Lord Jones is dead" to people who never knew Lord Jones was alive."
"The Washington Times wrote a story questioning the authenticity of some of the suggestions made about me in Silent Coup. But as a believer in the First Amendment, I believe they have more than a right to air their views."
"Writers are the lunatic fringe of publishing."
"It is the role of good journalism to take on powerful abusers, and when powerful abusers are taken on, there's always a bad reaction. So we see that controversy, and we believe that is a good thing to engage in."
"If you're curious, you'll probably be a good journalist because we follow our curiosity like cats."
"I've created a vocabulary of different styles. I draw from many different ways to take a picture. Sometimes I go back to reportage, to journalism."
"I wrote for a weekly magazine and then edited a literary magazine, but I did not really feel comfortable with the profession of journalism itself."
"Honestly, I expected to get a cold reception because of my subject matter. But when editors took a look at the story I had to tell, and saw that this was not a parochial story at all, they really warmed to it."
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"I talked about 12 to 18 months, and that's about reaffirming our foundation for sustained growth: getting the discipline back, getting the basics right, getting the customer focus back... so by the end of next year, I hope most of that's in place."
"I think we'll still be a family restaurant, we'll be contemporary, we'll be lifestyle, we won't be old, we won't be 60 years old in the view of the consumer."
"Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem."
"When you're doing that you lose your focus on the discipline of the business, and how you train people at Hamburger University, and everybody gets on a bigger, different vision, and they're not on the same page."
"So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher."
"And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy."
"Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you."
"We cover hamburgers, chicken, veggie burgers, salads, we've got a pretty broad range. To me, McDonald's isn't only about the food. It's about the prices, it's about the way we eat."
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