"Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands."

Film, Publishing

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"Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands."

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Explore more quotes by Trip Hawkins

"None of our competitors have ever made two systems that run the same software."

Technology, Software

"We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers."

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"But we also think that we've got more quite alot more support than any new format has ever had."

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"What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later."

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"I can't tell you how important it was for us to be successful in japan."

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"There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics."

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"With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into."

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"We want to make as big a market as we can with our current product."

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