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"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
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"Success is subjective. Your dream bank balance could be someone else's nightmare."
"You know you made it, when people you know, tell people they know, that you know them."
"Sometimes the difference between success and failure is simply the degree to which you crave one over the other."
"As a character I am dead, as a writer I am not."
"You don't need notes... you either do it ... or you either you don't do it."
"This age is interested in success, not suffering . . . Our Lord was ridiculed, insulted, persecuted, and eventually killed. In the face of opposition, He went about “doing good."
"Feeling is the consciousness of the resulting conditions - of success, failure, equilibrium, compromise or balance, in this continuous rivalry of ideas."
Explore more quotes by Michael Schudson
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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