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"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
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"If you would devote your time to an activity even if you didn't receive payment, you have found a key to your destiny."

"Do not compete with anyone. Seek to exceed your own expectations."

"Don't be satisfied with a particular sphere of influence only."

"Success is working with enthusiasm and ambition, living with joy and kindness, and going toward a life of ultimate service and happiness."

"What you do without expectations defines your success."

"As much as we may want to withdraw into a world of pure problem solving, we have to acknowledge that the most successful architectures are the ones you can actually convince someone to implement."
Explore more quotes by Michael Schudson

"It is very likely that many firms spend more on advertising than, for their own best interests, they should."

"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."

"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."

"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."

"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."

"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
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