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"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
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"It is much more worthwhile to implement only one bright idea than collecting a thousand of them."

"I say beware of all enterprises that require new clothes, and not rather a new wearer of clothes."

"The significant problems we have cannot be solved at the same level of thinking with which we created them."

"I am certain that a Sewing Machine would relieve as much human suffering as a hundred Lunatic Asylums, and possibly a good deal more."

"Create an environment that fosters the creative genius within you!"

"Some old and unrealized ideas will undoubtedly be actualized when their time comes."

"One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man."

"For this wire is as a part of our body, as a vein torn from us, glowing with our blood. Are we proud of this thread of metal, or of our hands which made it, or is there a line to divide these two?"

"Necessity, they say, is the mother of invention, but fear, too, is not barren of ingenious suggestions."

"If you have an idea, you will likely have difficulties during the process ofrealization regardless of the type of idea (scientific idea, invention idea,business idea, new product idea, brand idea, advertising idea, etc.)."
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"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."


"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."


"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."


"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."


"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."


"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."


"Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields."


"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."


"These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that."
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