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"Also the fact that anything he does is seen and heard by the entire country, not just his actual audience or those who live in the region he happens to be in."
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"Most of the things that need to be said about the President are things he can't say himself."

"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."

"While only about half of the voters feel they know very much about Reagan or what he stands for, the Republicans who do have a very positive perception of him."

"Without a Mayaguez, or something comparable that we don't see in the immediate future, there is probably no one thing the President can do to himself to turn this situation around."

"While these attitudes are more visible when direct- ed at government, there is ample evidence that many working people distrust their own union as much as they do the corporation they work for."

"It is my belief that it is not the fact that he traveled as much as he did during the past few months as much as what he said and how he said it that hurt him."

"There needs to be a planned series of speeches, interviews, etc., over the next two or three months by administration officials and other public figures talking about President Ford, what he is trying to do and what he has accomplished."

"Many citizens see all the leadership of these large institutions together in a conspiracy against them rather than in any adversary relationship with each other."

"I think he could have made most of the trips and gone to most of the fund-raisers if he would have avoided the partisan rhetoric and talked to the country as President in each of these appearances rather than to the narrow partisan audiences."
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