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"We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow."
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Explore more quotes by Francis Maude
"Our party has known great, great days. But we have no God-given right to survive, let alone to succeed."
"We should be the natural home for younger voters. But today we're not. Because too often we sound like people who just don't like contemporary Britain."
"It is simply the view, and a view I think shared by most members of the party, that it is very difficult to have a leader that does not command the support of the parliamentary party."
"Our share of the vote overall rose by less than 1 per cent - yes, that's right: less than 1 per cent."
"We need to show that we know and understand and can reflect today's Britain. Today we don't."
"It always seemed to me a bit pointless to disapprove of homosexuality. It's like disapproving of rain."
"Our members are very much maligned. Obviously the average age is 60 something, but they all have children and grandchildren, they understand what we need to do, they want to win."
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