"We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow."

People, Party, Research

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"We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow."

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Explore more quotes by Francis Maude

"It is simply the view, and a view I think shared by most members of the party, that it is very difficult to have a leader that does not command the support of the parliamentary party."

Leadership

"We should be the natural home for younger voters. But today we're not. Because too often we sound like people who just don't like contemporary Britain."

Home

"Our party's committed to tackling failing schools and cutting crime."

Crime

"If we want to change what people think of us, then we have got to change."

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"Our share of the vote overall rose by less than 1 per cent - yes, that's right: less than 1 per cent."

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"Our party has known great, great days. But we have no God-given right to survive, let alone to succeed."

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"I feel fantastically excited that we have a leader who fought for the leadership without compromising his quite challenging view that the party has to change."

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"Our members are very much maligned. Obviously the average age is 60 something, but they all have children and grandchildren, they understand what we need to do, they want to win."

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"If we do what we think is right, not try to point-score, people will begin to trust us."

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"So our problem is not Labour, it is us, is making us attractive enough to gain disillusioned Labour support and to compete effectively with the Lib Dems for those loose votes."

Gain